We got sent the below email from the national apprenticeships service. And at first it was the very arresting title that got me intrigued, very confident to talk about money and the bottom line. It felt like such a sales pitch and as it was from the government department responsible for apprenticeships I was surprised by its directness. So I read it and then reflected on the claims it makes.
Apprentices make a difference to your bottom line
Reading the email it’s obviously aimed at people already on board with apprenticeships. Hence why we get the email. The three statistics that they have placed at the bottom of the email make some bold claims but the research feels right from my experiences.
81% of consumers favour companies that take on apprentices
Not everyone has consumers but all businesses have clients. Before working in digital apprenticeships, I used to work in local TV producing. It was an intense working environment that meant we had to deliver a programme every day. And we had apprentices in every department: cameras, editing and production. I had an apprentice producer and would have no issue bringing her to meetings. She would be a positive force and would add her ideas to the discussions. I could see our clients too saw her as a positive force and commented favourably about the commitment the company I then worked for was making to the next generation.
83% of employers rely on apprentices to become skilled workers in the future.
Survey after survey of employers says that school, college and university leavers are not yet ready for their workplace. How could they be: they don’t know how you do things, what standards you expect and the culture of your organisation. And as an industry we need to bring the next generation digital learners through from the world of education into the ‘real’ world of work. They need to learn how to work professionally and to the right standard. It means our business has a future and can be built by the people that run it. Our people trained and developed by us in our way. The way that makes us successful.
96% of Business with apprentices reported higher staff retention rates.
This is just true. 85% of our apprentices are retained by our employers and go onto building a career at the company.
We need to make sure we take responsibility for all the above statistics. It will not just a happen by itself. Digital Marketing apprentices will be part of your future and of course ours at Creative Alliance.
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