Throughout their apprenticeship a learner will do up to 6 projects that will make up part of their portfolio, below are three examples of the types of project they will do.
Project 1 – The advertising Landscape: Exploring the advertising industry and the impact of digital technology on the complex customer journey and how this impacts your organisation
Project 2 – Client Business Objectives: Developing an understanding of individual client objectives and how these are achieved through effective planning, research, and campaign delivery. Outlining the journey from establishing KPIs through to campaign evaluation and reporting.
Project 3 – The Research Process: Identifying the role of research within advertising and how this supports campaign strategy. Advising the team on competitor activity and identifying key consumer audiences to drive effective campaign performance.
Project 4 – Managing Campaigns: Demonstrating your ability to support the campaign delivery process and all the responsibilities in maintaining business systems and regular internal and external reports and communications.
Project 5 – Technology and Trends: Exploring the impact of technology and trends on the advertising process and keeping up to date with the different media channel options and opportunities. How technology impacts your role and the different systems and tools used to plan, track, and analyse campaign performance.
Project 6 – Advertising and Media Commercial: Demonstrating your understanding of the financial process within your organisation. Showcasing how your agency keep track of every aspect of the financial process throughout the lifecycle of a client campaign and demonstrating your role within this process.
