Ad and Media Executive Level 3

As an Ad and Media Executive, you provide help with the day-to-day operations of the whole advertising process.

What is a Ad and Media Executive?

An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget, and timescales to the measurement of how effective the advertisement has been.
In their daily work, they will interact with many other people, processes, and systems. (For example, the client, 3rd party suppliers, and the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.

Level 3

Advanced

Programme Duration

12-15 Months

Start your career today

If you’re ready to go further, be an apprentice and be the future with Creative Alliance.

Why do this apprenticeship?

The advertising and media executive is an important part of an advertising team. Helping deliver analysis, reports and impact of adverts across a range of channels. This is perfect for someone who wants to be involved with the economics and strategy of delivering a successful advertising campaign

Typical Job Roles:

• Advertising and Media Executive
• Advertising and Media Executive creative specialist
• Advertising and Media Executive media specialist
• Account Executive
• Advertising Account Executive
• Media Account Executive
• Communications Specialist

End point Assessment

There are two parts to the endpoint assessment for the advertising and media executive standard. A slide deck, oral presentation and question and answer session drawn from a work-based project supported by a portfolio of evidence.
The Ad and Media Executive End Point Assessment (EPA) involves the following:
• Project showcase
• Practical observation & professional discussion

Find out more!

Check out our apprenticeship brochure to get a full breakdown of course structure, what you learn, how we operate and etc.

Apprenticeship Journey

  • Off-the-job training
  • Day 1 & 2 (Introductory Sessions)
  • Seminars 1 & 2
  • Portfolio projects (Introductory)
  • Off-the-job training
  • Seminars 3-21
  • Portfolio projects (Advertising & Media Exec Projects)
  • IPA foundation certificate (Preparation and exam)
  • Off-the-job training
  • Seminars 3-21
  • Portfolio projects (Advertising & Media Exec Projects)
  • IPA foundation certificate (Preparation and exam)
  • Off-the-job training
  • Portfolio projects (Advertising & Media Exec Projects)
  • IPA foundation certificate (Preparation and exam)
  • Mock (project showcase)
  • End point assessment preparation
  • End Point Assessment

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Your training will include:

  • Foundation of advertising
  • Understanding the commercial world
  • Advertising campaigns
  • Standards and Legislation around advertising
  • Project Management
  • Understanding supply chains
  • Managing Third Parties
  • Briefing and approvals
  • Negotiations
  • Media Buying
  • Ad Technology and Programmatic
  • Data and Media Metrics
  • Media Planning
  • Distribution of Creative through channels
  • Evaluation of campaign performance

How you learn

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

  • Centre based/Online learning
  • Work based training
  • One to one
recruit an apprentice. recruit a digital marketing apprentice

Other creative, digital and marketing apprenticeships

Start your career today

If you’re ready to go further, be an apprentice and be the future with Creative Alliance.