Ad and Media Executive Level 3

As an Ad and Media Executive, you provide help with the day-to-day operations of the whole advertising process.

What is a Ad and Media Executive?

An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget, and timescales to the measurement of how effective the advertisement has been.

In their daily work, they will interact with many other people, processes, and systems. (For example, the client, 3rd party suppliers, and the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.

Level 3

Advanced

Programme Duration

12-15 Months

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If you’re ready to go further, be an apprentice and be the future with Creative Alliance.

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Why do this apprenticeship?

The advertising and media executive is an important part of an advertising team. Helping deliver analysis, reports and impact of adverts across a range of channels. This is perfect for someone who wants to be involved with the economics and strategy of delivering a successful advertising campaign

Typical Job Roles:

• Advertising and Media Executive
• Advertising and Media Executive creative specialist
• Advertising and Media Executive media specialist
• Account Executive
• Advertising Account Executive
• Media Account Executive
• Communications Specialist

End point Assessment

There are two parts to the endpoint assessment for the advertising and media executive standard. A slide deck, oral presentation and question and answer session drawn from a work-based project supported by a portfolio of evidence.

The Ad and Media Executive End Point Assessment (EPA) involves the following:

• Project showcase
• Practical observation & professional discussion

Find out more!

Check out our apprenticeship brochure to get a full breakdown of course structure, what you learn, how we operate and etc.

Download Brochure

Apprenticeship Journey

Off-the-job training
Day 1 & 2 (Introductory Sessions)
Seminars 1 & 2
Portfolio projects (Introductory)

Off-the-job training
Seminars 3-21
Portfolio projects (Advertising & Media Exec Projects)
IPA foundation certificate (Preparation and exam)

Off-the-job training
Seminars 3-21
Portfolio projects (Advertising & Media Exec Projects)
IPA foundation certificate (Preparation and exam)

Off-the-job training
Portfolio projects (Advertising & Media Exec Projects)
IPA foundation certificate (Preparation and exam)
Mock (project showcase)
End point assessment preparation

End Point Assessment

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Your training will include:

Foundation of advertising
Understanding the commercial world
Advertising campaigns
Standards and Legislation around advertising
Project Management
Understanding supply chains
Managing Third Parties
Briefing and approvals
Negotiations
Media Buying
Ad Technology and Programmatic
Data and Media Metrics
Media Planning
Distribution of Creative through channels
Evaluation of campaign performance

How you learn

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Centre based/Online learning
Work based training
One to one

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Absolutely brilliant learning provider, coming towards the end of my time as an apprentice, I’ve had full support and backing the entire way. Excellent.

Luke - Digital Marketing Apprentice at Swof Media

My development coach has been great, as I have struggled in some instances, and he has continually helped me stay on track with my projects. I am happy as I have started to feel like I am getting somewhere with my work, and I have enjoyed my time as an apprentice.

Jonathan - Digital Marketing Apprentice at Cooksongold

I felt Beatfreaks really treated me like a normal employee, rather than just a young apprentice

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Bradley - Creative Media Apprentice at Beatfreeks

James keeps me up to date with news and other sources related to digital marketing, which is engaging and also continues to help me develop my knowledge. He always makes sure to check up regularly on how I am doing and feeling in my apprenticeship and I am happy.

Shekinah - Digital Marketing Apprentice

Just following up on last night’s event. Can I firmly just say a massive thank you to you and Noel for allowing me to attend such an eye opening and career driving event. I really enjoyed networking with so many amazing creatives.

Joe - Digital Content Producer Apprentice at Birmingham City FC

I knew university wasn’t going to be for me, so I decided to do an apprenticeship instead. Creative Alliance have really helped me with my confidence and employability skills.

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Lubna – Marketing and Communications Apprentice at Creative Alliance