Production Assistant

A Production Assistant develops, supports and assists editorial or technical colleagues to ensure the smooth delivery of content for screen and audio productions (programmes).

Production Assistants may plan projects or events, manage guests, and obtain and manage resources, including finance. They may also need to assist production colleagues in technical support and operational areas such as camera, lighting, sound and editing. For commercial and independent TV and radio sectors, tasks could also include developing branding, promotions or commercials and working with marketeers as part of media, advertising and marketing campaigns.

Typical Job Roles:
  •  TV or Radio Creative
  • Production Management
  • Researcher
  • Production Co-ordinator
  • Editorial Co-ordinator
Duration
15 months
Level
3
What you need to apply
  • Right to work in the UK
  • Lived in the UK for the past 3 years
  • A grade of 4/C GCSE (or equivalent) in Maths and English
  • Not previously studied the course content at the same or higher level
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Career Progression

Marketing Executive
Level 4
Marketing Manager
Level 6

After completing your Level 4, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry. 

Career Progression

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry. 

Marketing Executive
Level 4
Marketing Manager
Level 6

Course Overview

The Apprenticeship

Core Modules

The apprentice’s training consists of six core modules, delivered one day a week, over the first six months. Core modules are attended by Multi-Channel Marketer, Production Assistant, Ad & Media Executive and Content Creator apprentices, on the first three weeks of each month. For the last week, apprentices receive specialised training to learn skills specific to their standard.

With the core modules completed, apprentices can attend optional Additional Value modules that are chosen in agreement with their employer to attain higher-level skills tailored to their role and the business needs. See the full information for the delivery model and modules.

Principles of Creative, Marketing & Media Module
Core Sessions:
  • Marketing, advertising & creative principles
  • Understanding Audiences & Customer Journeys
  • Branding & Communication
  • Media Landscape & Standards and Ethics
  • Research & Data
  • Project & Supply Chain Management
Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Analytics, Data & Optimisation Module
Core Sessions:
  • Social media
  • Ad Tech & Programmatic
  • AI-powered tools
  • CMS & Digital Platforms
  • Metrics & Analytics
  • Reporting & Optimisation
Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Campaign & Project Management Module
Core Sessions:
  • Campaign strategy
  • Campaign Planning & Scheduling
  • Creative Briefing & Approval Processes
  • Budgeting & ROI
  • Negotiation & Collaboration Skills
  • Media Buying & Distribution
Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Professional Practice & Personal Development Module
Core Sessions:
  • Professional Development & Industry Knowledge
  • Emerging technologies & trends: AI
  • Professional communication skills
  • Presentation & Pitching Skills
  • CV and Portfolio workshop
  • Developing an online presence
Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Content Creation & Production Skills Module
Core Sessions:
  • Content Essentials Pt.1
  • Content essentials Pt.2
  • Pixels with Purpose: Creating Assets That Pop
  • Short-form video and planning
  • Video Editing Workshops
  • Audio Production & Editing
Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

End Point Assessment Module
Core Sessions:
  • Understanding the End-Point Assessment
  • Gateway: Knowing When You’re Ready
  • Knowledge, Skills & Behaviours (KSBs) Explained
  • Portfolio Building
  • Professional Discussion & Presentation Skills
Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Added Value Modules

Build your own path, with our Level 4 added value modules. Chosen by the learner and employer to gain advanced skills for the apprentices roles and for greater impact on business objectives.

At the moment, Modular Delivery is being implemented for our Multi-Channel Marketer, Ad & Media Executive, Content Creator and Production assistant standards. These are the added value sessions that can be added to your training:

CreaTech
Module
  • AI foundations for Creatives & Marketers
  • AI For Content Ideation & Copywriting
  • AI for Visual & Audio Creation
  • AI in Production Workflows
  • AI in Marketing & Analytics
  • The Future of AI in the Creative Industries
Arts & Venues
Module
  • Understanding your Organisation Regulations & Legislation
  • Understanding audiences & Effective methods of Engagement
  • Impact & Social Benefit
  • Your Role and Responsibility
  • Fundraising for the Arts
Content
Module
  • Advanced Image Editing
  • Adobe Illustrator
  • Adobe After Effects
  • HTML/CSS
  • User Experience Design (UX)
  • User Interface design and prototyping (UI)
Data
Module
  • Advanced excel 
  • Cleaning up data sources 
  • Power BI for Content & Marketing Insights 
  • Introduction to Python 
  • Predictive Analysis & Trend Forecasting 
  • Interactive Storytelling with Data
Building a Value Proposition
Module
  • Consumer Decision Making 
  • Advanced Stakeholder Management 
  • Measuring and Delivering Return on Investment 
  • Reliable Data Sources and Performance Metrics 
Production
Module
  • Adobe Premiere Pro & DaVinci Resolve
  • Creative Video Storytelling
  • Cameras, lighting and sound
  • Resource requirements for production
  • Broadcast resolution, ingesting, editing and Production environments
Marketing Business Cases
Module
  • Strategic Marketing Concepts and Theories 
  • Strategic Brand Theories 
  • New and emerging trends
  • Regulatory and compliance frameworks 
  • Wider Business Perspectives 
PR & Influencer Marketing
Module
  • Difference between Digital PR and PR 
  • How does PR fit into your marketing strategy? 
  • Influencer marketing 
  • PR strategy

Projects

Throughout their apprenticeship a learner will do several projects that will make up part of their portfolio, below are three examples of the types of project they will do.

Project 1: Responding to a brief, researching, planning and pitching their idea to their Employer/Development Coach as well as contributing to pre-production, production, post-production and evaluation.

Project 2: Assisting or running their own production project, getting involved with the pre-production, assisting with the shoot, and helping with the edit (This might be spread across multiple projects).

Project 3: This is now time to bring together all the skills and help deliver something independently. This might be a large responsibility for a big project or running a small one themselves.

Observations: These will be recorded observations in the workplace, looking at how the learner uses IT software, report taking, communicates with the team, organises projects and manages change.

Witness Testimonies:  These are written or recorded pieces of evidence about the learners work from managers or colleagues.

Timeline

Months 1-3
  • Preparing for your apprenticeship
  • Preparing for your Employer
  • Off-the-Job training
  • Seminars
  • Assignment 1
Months 4-7
  • Off-the-Job training
  • Seminars
  • Assignments 2-4

Months 8-11
  • Off-the-Job training
  • Seminars
  • Assignments 5-8
  • EPA Preparation

Months 12-15
  • End Point Assessment

End point Assessment

For the Production Assistant Apprenticeship there is an end point assessment. This is done in the final part of theapprenticeship and is how then apprentice is judged of their learning. This consists of two components.

The Production Assistant End
Point Assessment (EPA) involves the following:

  • A scenario test (Tailored to the apprentices job role)
  • Professional Discussion (Supported by a portfolio)
Fast Track
your success
Earn a salary
Develop understandings from experts
Learn in real world scenario’s
Gain a Recognised Certificate

Start your career today

If you’re ready to go further, become an apprentice.

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert in the industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Throughout the 15-month qualification, there are 30 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

  • Centre based/Online learning
  • Work based training
  • One to one

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