Digital Marketer Level 3

Planning, creating and implementing, impactful marketing
campaigns across digital platforms

What is a Digital Marketer?

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Level 3

Advanced

Programme Duration

12-15 Months

Why do this apprenticeship?

Digital Marketing is an ever evolving and thriving industry with great career potential and earnings. Doing this apprenticeship will allow you to experience a wide range of Digital Marketing skills, from creating Instagram advertising campaigns to email marketing, Digital Marketer level 3 gives you the opportunity to start an exciting career.

Typical job roles include:

• Digital Marketing Assistant
• Digital Marketing Executive
• Digital Marketing Co-ordinator
• Campaign Executive
• Social Media Executive
• Email Marketing Assistant
• Content Co-ordinator
• SEO Executive
• Analytics Executive
• Digital Marketing Technologist

End point Assessment

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

1) Portfolio of work: As part of the end point assessment the learner will need to develop a portfolio of marketing activity over the course of the 15 month training period.

2) Knowledge Test: This is a 60 minute multiple choice test that will cover the knowledge gained over the duration of the apprenticeship.

3) Portfolio based Interview: The apprentice will take part in an interview to discuss their portfolio and the knowledge skills and behaviours they have acquired over the course of their apprenticeship.

4) Project presentation: The learner will need to create a presentation around a business improvement process and present this to the assessor. This will be followed by an in-depth Q&A session.

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Your training will include:

● Using Social Media in a business environment
● Developing social media campaigns
● Social media advertising
● Risk, Reputation & Crisis Response
● Project Management
● Search Engine Optimisation
● Email marketing
● Content management systems
● Writing for SEO
● Metrics, Analytics, Reports & Optimisation
● Principles of coding level 3: Vendor Qualification
● CIW Social media strategist: Vendor Qualification
● CIW Internet Business Associate: Vendor Qualification

How you learn

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

– Centre based/online learning

– Work based training

– One to one

– Online learning

Other creative, digital and marketing apprenticeships

Start your career today

If you’re ready to go further, be an apprentice and be the future with Creative Alliance.

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