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Content Creator

A Content Creator is responsible for developing, creating and distributing content that can be used across a variety of media including digital, social media, broadcast or in print.

Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns.

Typical Job Roles:
  • Digital Content Producer
  • Junior Content Producer
  • Digital Designer
  • Graphic Designer
  • Video Producer
  • Web Designer
  • Copy Writer
Duration
15 months
Level
3
What you need to apply
  • Right to work in the UK
  • Lived in the UK for the past 3 years
  • A grade of 4/C GCSE (or equivalent) in Maths and English
  • Not previously studied the course content at the same or higher level
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Career Progression

Content Creator
Level 3
Learn more
Marketing Executive
Level 4
Learn more
Marketing Manager
Level 6
Coming Soon

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry. 

Career Progression

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry. 

Multi-Channel Marketer
Level 3
Learn more
Marketing Executive
Level 4
Learn more
Marketing Manager
Level 6
Coming Soon

Summary

Course Overview

The Apprenticeship

Seminars

Throughout the 18-month qualification, there are 26 mandatory seminars. These are either at the centre or delivered online via a webinar.

01
Training/Apprenticeship overview

An introduction to the training or apprenticeship program.

02
Brand & Brand Development

Explore the importance of building a strong brand identity.

03
Understanding Audiences: Segmentation and Platforms

Learn the importance of audience analysis and identifying different segments.

04
Creating Creative Content Campaigns

Learn techniques for developing compelling and engaging campaigns.

05
Content Development: Creating Visual Aids

Learn about different types of visual content.

06
The Perfect Pitch

Learn key techniques for crafting a persuasive pitch.

07
Pitch Development (1)

Engage in practical exercises and activities to develop their own pitches.

08
Pitch Development (2)

Engage in practical exercises and activities to develop their own pitches.

09
Utilising Data within Content Creation

Learn about data collection, analysis, and interpretation techniques.

10
Sourcing, Adapting, and Editing Content

Learn about copyright laws, fair use, and respecting intellectual property rights.

11
Principles of Visual Design (1)

Learn the fundamental principles of visual design.

12
Principles of Visual Design (2)

Learn the fundamental principles of visual design.

13
More time to work on pitch (1)

Learners work on their pitches with a development coach.

14
More time to work on pitch (2)

Learners work on their pitches with a development coach.

15
Pitching (1)

Learners will pitch their ideas to the group.

16
Pitching (2)

Learners will pitch their ideas to the group.

17
Image Editing & Manipulation (1)

Learn the basics of Adobe Photoshop.

18
Image Editing & Manipulation (2)

Learn the basics of Adobe Photoshop.

19
Video – Theory

Learn about different shot types, camera angles, and framing.

20
Video Planning

Learn the importance of planning and organisation.

21
Video Editing (1)

Learn to import, organize, and arrange assets within Adobe.

22
Video Editing (2)

Learn to import, organize, and arrange assets within Adobe.

23
User Experience Design Fundamentals (1)

Learn about wireframing and prototyping techniques in UX.

24
User Experience Design Fundamentals (2)

Learn about wireframing and prototyping techniques in UX.

25
Writing Effective Copy : Tone of Voice

Learn the art of writing effective copy with emphasis on tone of voice.

26
Writing Effective Copy: Platforms

Learn to adapt their writing style and messaging to various digital channels.

27
Search Engine Optimisation (SEO)

Learn techniques to improve the visibility of digital content.

28
Content Management Systems and Blog Writing

Learn about CMS platforms, their features, and effectively utilise them.

29
Time to work on campaigns (1)

Learners now have time to create their campaigns.

30
Time to work on campaigns (2)

Learners now have time to create their campaigns.

31
Time to work on campaigns (3)

Learners now have time to create their campaigns.

32
Time to work on campaigns (4)

Learners now have time to create their campaigns.

33
Introduction to End Point Assessment (EPA)

Learn about the requirements and assessment criteria for the project.

34
Presentation with questions and answers

Learners will learn about the presentation/questions and answers of EPA.

35
Portfolio and professional discussion (1)

Learners will understand assessment method 2 at end-point assessment.

36
Portfolio and professional discussion (2)

Learners will understand assessment method 2 at end-point assessment.

Introductory Projects

Throughout their apprenticeship a learner will do up to 6 projects that will make up part of their portfolio, below are three examples of the types of project they will do.

Project 1
Content planning, development and pitching
– looking at how to develop your ideas for real projects and pitching them professionally.

Project 2
Content Development – The learner will have to show technical skills in developing content – looking at video, images and copywriting.

Project 3
Content Production and Analysis – In this project, the learner will produce content, be part of distributing the content and then reflect on how it performed.

Timeline

Months 1-3
  • Preparing for your apprenticeship
  • Preparing for your Employer
  • Off-the-Job
Months 7-10
  • Project 2 – Content Development
  • Project 3 – Content Production and Analysis
Months 13-18

  • End Point Assessment

Months 4-6
  • Project 1 – Content Planning, developing and pitching
  • Seminars finish
Months 11-12
  • End Point Assessment preparation
  • On programme Training Completion
Months 1-3
  • Preparing for your apprenticeship
  • Preparing for your Employer
  • Seminars
  • Portfolio Projects
  • Off-the-Job
Months 4-6
  • Preparing for your apprenticeship
  • Preparing for your Employer
  • Seminars
  • Portfolio Projects
  • Off-the-Job
Months 7-10
  • Seminars
  • Portfolio Projects
  • Project Proposal for EPA
  • Off-the-Job
Months 11-12
  • Preparing for your apprenticeship
  • Preparing for your Employer
  • Seminars
  • Portfolio Projects
  • Off-the-Job
Months 13-18
  • End Point Assessment
  • Complete your apprenticeship

End point Assessment

For the Content Creator there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged of their learning.

The Content Creator EPA involves the following:

  • Project or campaign evaluation report (x1,500 words), presentation of additional/new content and questions.
  • Submission of Portfolio
Fast Track
your success
Earn a salary
Develop understandings from experts
Learn in real world scenario’s
Gain a Recognised Certificate

Start your career today

If you’re ready to go further, become an apprentice.

Vacancies

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert in the industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Throughout the 15-month qualification, there are 36 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

  • Centre based/Online learning
  • Work based training
  • One to one

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Resources

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A career in Content Creation EXPLAINED
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