A Content Creator is responsible for developing, creating and distributing content that can be used across a variety of media including digital, social media, broadcast or in print.
Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns.
Throughout the 18-month qualification, there are 26 mandatory seminars. These are either at the centre or delivered online via a webinar.
An introduction to the training or apprenticeship program.
Explore the importance of building a strong brand identity.
Learn the importance of audience analysis and identifying different segments.
Learn techniques for developing compelling and engaging campaigns.
Learn about different types of visual content.
Learn key techniques for crafting a persuasive pitch.
Engage in practical exercises and activities to develop their own pitches.
Engage in practical exercises and activities to develop their own pitches.
Learn about data collection, analysis, and interpretation techniques.
Learn about copyright laws, fair use, and respecting intellectual property rights.
Learn the fundamental principles of visual design.
Learn the fundamental principles of visual design.
Learners work on their pitches with a development coach.
Learners work on their pitches with a development coach.
Learners will pitch their ideas to the group.
Learners will pitch their ideas to the group.
Learn the basics of Adobe Photoshop.
Learn the basics of Adobe Photoshop.
Learn about different shot types, camera angles, and framing.
Learn the importance of planning and organisation.
Learn to import, organize, and arrange assets within Adobe.
Learn to import, organize, and arrange assets within Adobe.
Learn about wireframing and prototyping techniques in UX.
Learn about wireframing and prototyping techniques in UX.
Learn the art of writing effective copy with emphasis on tone of voice.
Learn to adapt their writing style and messaging to various digital channels.
Learn techniques to improve the visibility of digital content.
Learn about CMS platforms, their features, and effectively utilise them.
Learners now have time to create their campaigns.
Learners now have time to create their campaigns.
Learners now have time to create their campaigns.
Learners now have time to create their campaigns.
Learn about the requirements and assessment criteria for the project.
Learners will learn about the presentation/questions and answers of EPA.
Learners will understand assessment method 2 at end-point assessment.
Learners will understand assessment method 2 at end-point assessment.
Throughout their apprenticeship a learner will do up to 6 projects that will make up part of their portfolio, below are three examples of the types of project they will do.
Project 1
Content planning, development and pitching
– looking at how to develop your ideas for real projects and pitching them professionally.
Project 2
Content Development – The learner will have to show technical skills in developing content – looking at video, images and copywriting.
Project 3
Content Production and Analysis – In this project, the learner will produce content, be part of distributing the content and then reflect on how it performed.
For the Content Creator there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged of their learning.
The Content Creator EPA involves the following:
If you’re ready to go further, become an apprentice.
Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert in the industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.
Throughout the 15-month qualification, there are 36 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.
Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.
James keeps me up to date with news and other sources related to digital marketing, which is engaging and also continues to help me develop my knowledge. He always makes sure to check up regularly on how I am doing and feeling in my apprenticeship and I am happy.
Absolutely brilliant learning provider, coming towards the end of my time as an apprentice, I’ve had full support and backing the entire way. Excellent.
I knew university wasn’t going to be for me, so I decided to do an apprenticeship instead. Creative Alliance have really helped me with my confidence and employability skills.
The support I have received from my development coach has been exceptional and I have gained so many new skills that will benefit my career path.
I definitely recommend any other creative individuals, who are also deciding on how to get into the creative world to look at applying for an apprenticeship at Creative Alliance!! Best decision I’ve ever made!
Just following up on last night’s event. Can I firmly just say a massive thank you to you and Noel for allowing me to attend such an eye opening and career driving event. I really enjoyed networking with so many amazing creatives.
With an apprenticeship you learn probably ten times faster than on any other kind of learning. It’s really great that I’ve been able to find something where I can learn on the job with experienced professionals and also gain a qualification.
My apprenticeship with Creative Alliance helped me refine my photography and graphic design skills while also learning the fundamentals of digital marketing. It gave me the opportunity to apply my creativity in a professional setting and understand how my skills fit into the industry.
I felt Beatfreaks really treated me like a normal employee, rather than just a young apprentice
My development coach has been great, as I have struggled in some instances, and he has continually helped me stay on track with my projects. I am happy as I have started to feel like I am getting somewhere with my work, and I have enjoyed my time as an apprentice.
I wanted to do an apprenticeship instead of University because of the workplace experience I could gain
Check out our creative, digital and marketing apprenticeships! Our brochure breaks down everything you need to know about doing an apprenticeship with us.
