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Marketing Executive

A Marketing Executive will help shape, support & deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity.

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.

Typical Job Roles:
  • Marketing Executive
  • Marketing Officer
  • Digital Marketing Co-ordinator
  • Marketing and Communications Officer
  • Marketing Specialist
  • Communications Executive
  • Communications Specialist
Duration
18 months
Level
4
What you need to apply
  • Right to work in the UK
  • Lived in the UK for the past 3 years
  • A grade of 4/C GCSE (or equivalent) in Maths and English
  • Not previously studied the course content at the same or higher level
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Career Progression

Marketing Executive
Level 4
Marketing Manager
Level 6
Learn more

After completing your Level 4, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry. 

Career Progression

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry. 

Marketing Executive
Level 4
Learn more
Marketing Manager
Level 6
Coming Soon

Course Overview

The Apprenticeship

Seminars

Throughout the 18-month qualification, there are 10 mandatory seminars. These are either at the centre or delivered online via a webinar.

01
Training/Apprenticeship overview

An introduction to the training or apprenticeship program.

02
Assessment Plan Launch and Workshop

Initial Assessment launch with a walk through of the task requirements

03
Business and Commercial Awareness

Understanding how marketing supports these business functions.

04
Marketing Concepts and Theory

Understand how theories support the marketing process & develop strategies.

05
Marketing Research

Exploring valid data collection sources & the different research methodologies.

06
Products and Channels

The basic principles of product development and product/service portfolios.

07
Marketing Campaigns

Plan and deliver tactical campaigns against SMART objectives.

08
Service Delivery, Systems and Processes

The principles of effective project & time management to deliver projects.

09
Budget Management

How to monitor and manage marketing project budgets effectively.

10
EPA Overview and support

Identify the different specific Gateway requirements and the EPA process.

11
Project Showcase Workshop

A deep dive into the EPA Project Showcase requirements.

Introductory Projects

Throughout their apprenticeship a learner will do up to 6 projects that will make up part of their portfolio, below are three examples of the types of project they will do.

Project 1
Content planning, development and pitching
– looking at how to develop your ideas for real projects and pitching them professionally.

Project 2
Content Development – The learner will have to show technical skills in developing content – looking at video, images and copywriting.

Project 3
Content Production and Analysis – In this project, the learner will produce content, be part of distributing the content and then reflect on how it performed.

Timeline

Months 1-3
  • Preparing for your apprenticeship
  • Preparing for your Employer
  • Off-the-Job
  • Training Assignment Projects
Months 7-10
  • Off-the-Job
  • Seminars
  • Assignment Projects
Months 13-15
  • Off-the-Job
  • Mock End Point Assessment
  • End Point Assessment Preparation
Months 4-6
  • Off-the-Job
  • Seminars
  • Assignment Projects
Months 11-12
  • Off-the-Job
  • Assignment Projects
Months 16-18
  • End Point Assessment
Months 1-3
  • Preparing for your apprenticeship
  • Preparing for your Employer
  • Off-the-Job
  • Training Assignment Projects
Months 4-6
  • Off-the-Job
  • Seminars
  • Assignment Projects
Months 7-10
  • Off-the-Job
  • Seminars
  • Assignment Projects
Months 11-12
  • Off-the-Job
  • Assignment Projects
Months 13-15
  • Off-the-Job
  • Mock End Point Assessment
  • End Point Assessment Preparation
Months 16-18
  • End Point Assessment

End point Assessment

For the Marketing Executive Apprenticeship there is an end point assessment. This is done in the final part of theapprenticeship and is how the apprentice is judged of their learning. There are three sessions but this is completed over a month.

The Marketing Executive End Point Assessment (EPA) involves the following:

  • Portfolio
  • Submission of the three projects
  • Multiple Choice Test
  • Project Showcase
  • Professional Discussion
Fast Track
your success
Earn a salary
Develop understandings from experts
Learn in real world scenario’s
Gain a Recognised Certificate

Start your career today

If you’re ready to go further, become an apprentice.

Vacancies

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert in the industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Throughout the 18-month qualification, there are 11 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

  • Centre based/Online learning
  • Work based training
  • One to one

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Resources

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Guide
A career in Marketing EXPLAINED
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Check out our creative, digital and marketing apprenticeships! Our brochure breaks down everything you need to know about doing an apprenticeship with us.

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