Creative Alliance is no longer delivering this standard.
Please, have a look at the Multi-Channel Marketer and Marketing Manager standards for our available marketing careers options.
A Marketing Executive will help shape, support & deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity.
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.
Throughout the 18-month qualification, there are 10 mandatory seminars. These are either at the centre or delivered online via a webinar.
An introduction to the training or apprenticeship program.
Initial Assessment launch with a walk through of the task requirements
Understanding how marketing supports these business functions.
Understand how theories support the marketing process & develop strategies.
Exploring valid data collection sources & the different research methodologies.
The basic principles of product development and product/service portfolios.
Plan and deliver tactical campaigns against SMART objectives.
The principles of effective project & time management to deliver projects.
How to monitor and manage marketing project budgets effectively.
Identify the different specific Gateway requirements and the EPA process.
A deep dive into the EPA Project Showcase requirements.
Marketing Theories – This project will require you to research a broad range of different marketing theories and evaluate how these theories can support your strategic marketing activity.
Marketing Research – Create an effective marketing research project to support your marketing activity by identifying the appropriate research methodologies and collecting your own primary data to derive relevant insights for your marketing campaign.
Campaign One & Two – This project needs to clearly evidence your decision making and
stakeholder management in the approach to your marketing campaign research, planning, delivery, analysis and evaluation to accurately measure the performance of your marketing activity.
Campaign Three – This campaign is to form your mock project showcase and must cover all criteria as specified in the final project showcase guidance – This project needs to clearly evidence your decision making and stakeholder management in the approach to your marketing campaign research, planning, delivery, analysis and evaluation to accurately measure the performance of your marketing activity.
For the Marketing Executive Apprenticeship there is an end point assessment. This is done in the final part of theapprenticeship and is how the apprentice is judged of their learning. There are three sessions but this is completed over a month.
The Marketing Executive End Point Assessment (EPA) involves the following:
If you’re ready to go further, become an apprentice.
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Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert in the industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.
Throughout the 18-month qualification, there are 11 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.
Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.
Just following up on last night’s event. Can I firmly just say a massive thank you to you and Noel for allowing me to attend such an eye opening and career driving event. I really enjoyed networking with so many amazing creatives.
My development coach has been great, as I have struggled in some instances, and he has continually helped me stay on track with my projects. I am happy as I have started to feel like I am getting somewhere with my work, and I have enjoyed my time as an apprentice.
The support I have received from my development coach has been exceptional and I have gained so many new skills that will benefit my career path.
Absolutely brilliant learning provider, coming towards the end of my time as an apprentice, I’ve had full support and backing the entire way. Excellent.
I knew university wasn’t going to be for me, so I decided to do an apprenticeship instead. Creative Alliance have really helped me with my confidence and employability skills.
I wanted to do an apprenticeship instead of University because of the workplace experience I could gain
I felt Beatfreaks really treated me like a normal employee, rather than just a young apprentice
My apprenticeship with Creative Alliance helped me refine my photography and graphic design skills while also learning the fundamentals of digital marketing. It gave me the opportunity to apply my creativity in a professional setting and understand how my skills fit into the industry.
With an apprenticeship you learn probably ten times faster than on any other kind of learning. It’s really great that I’ve been able to find something where I can learn on the job with experienced professionals and also gain a qualification.
I definitely recommend any other creative individuals, who are also deciding on how to get into the creative world to look at applying for an apprenticeship at Creative Alliance!! Best decision I’ve ever made!
James keeps me up to date with news and other sources related to digital marketing, which is engaging and also continues to help me develop my knowledge. He always makes sure to check up regularly on how I am doing and feeling in my apprenticeship and I am happy.
Check out our creative, digital and marketing apprenticeships! Our brochure breaks down everything you need to know about doing an apprenticeship with us.
