Marketing Executive Level 4

Taking your strategic marketing knowledge and skills to the next level.

What is a Marketing Executive?

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity.

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.

Level 4

Advanced

Programme Duration

15-18 Months

Why do this apprenticeship?

Do you want to take your marketing skills to the next level and progress as a marketing professional. Taking responsibility for marketing budgets, planning and implementation of complex marketing campaigns. A Marketing Executive apprenticeship offers fantastic opportunities to develop your career and gain valuable industry experience with excellent earning potential.

Typical job roles include:

• Marketing Executive
• Marketing Officer
• Digital Marketing Co-ordinator
• Marketing and Communications Officer
• Marketing Specialist
• Communications Executive
• Communications Specialist

End point Assessment

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

1) Portfolio of work: As part of the end point assessment the learner will need to develop a portfolio of marketing activity over the course of the 15 month training period.

2) Knowledge Test: This is a 60 minute multiple choice test that will cover the knowledge gained over the duration of the apprenticeship.

3) Portfolio based Interview: The apprentice will take part in an interview to discuss their portfolio and the knowledge skills and behaviours they have acquired over the course of their apprenticeship.

4) Project presentation: The learner will need to create a presentation around a business improvement process and present this to the assessor. This will be followed by an in-depth Q&A session.

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Your training will include:

· Marketing Concepts & Theories
· Business understanding and Commercial Awareness
· Market Research
· Products and Channels
· Marketing Campaigns
· Service Delivery, Systems and Processes
· Budget Management
· Marketing Evaluation

How you learn

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

– Centre based/online learning

– Work based training

– One to one

– Online learning

Other creative, digital and marketing apprenticeships

Start your career today

If you’re ready to go further, be an apprentice and be the future with Creative Alliance.

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