Formally Digital Marketer Level 3

Multi-Channel Marketer

As part of the Marketing team, the Multi-Channel Marketers will contribute to the planning and implementation of the Marketing campaigns.

They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of a company or agency.

Marketing is an ever-evolving and thriving industry. This apprenticeship provides a comprehensive range of marketing skills and experiences, from creating Instagram advertising campaigns to email marketing.

Typical Job Roles:

Digital Communications Assistant
Digital Marketing Assistant
Marketing Administrator
Marketing Assistant
Marketing Communications Assistant
Marketing Junior
Social media Assistant

Duration

18 months

Level

3 (equivalent to 2 A-Levels)

What you need to apply

Right to work in the UK
Lived in the UK for the past 3 years
A grade of 4/C GCSE (or equivalent) in Maths and English
Not previously studied the course content at the same or higher level

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Career Progression

Multi-Channel Marketer

Level 3

Marketing Executive

Level 4

Learn more

Marketing Manager

Level 6

Coming Soon

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry.

Career Progression

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry.

Multi-Channel Marketer

Level 3

Learn more

Marketing Executive

Level 4

Learn more

Marketing Manager

Level 6

Coming Soon

Course Overview

The Apprenticeship

Seminars

Throughout the 18-month qualification, there are 26 mandatory seminars. These are either at the centre or delivered online via a webinar.

01

Training/Apprenticeship overview

An introduction to the training or apprenticeship program.

02

Creating your Portfolio

Introduction to the summative portfolio required for submission at EPA.

03

Marketing Principles & Theory

Introduction to core marketing principles and why it is important.

04

Branding Theory and Effective Communication

Explore the importance of building a strong brand identity and core elements.

05

Understanding your Audience & Customer Journey

Outline the different stages of the customer lifecycle.

06

Research Methodologies and Competitor Analysis

Outline the different research methodologies & how to apply these effectively.

07

Understanding Business Vision and Objectives

Helping align your marketing activity with the objectives of your business.

08

Budget Management – Understanding ROI

The commercial aspects of marketing & delivering real return on investment.

09

Marketing Campaign Planning and Scheduling

Research to plan & measure a marketing campaign against SMART targets.

10

Marketing Plan Implementation

Exploring tools and techniques to implement your marketing activity.

11

Content Creation: Planning and Development

Explore the types of content & engage with your target audience.

12

Content Creation: Tools (Practical)

Tools and techniques to help create engaging marketing content.

13

Copywriting – Persuasive writing techniques

Copywriting skills to deliver written content.

14

Quality, Standards and Legislation

Managing assets with the relevant standards & legislation.

15

SEO: Introduction

Introduction to Search Engine Optimisation & why it is important.

16

CMS/WordPress & Cornerstone Content

The components to writing a blog that is fully optimised for SEO.

17

Metrics & Analytics: Measurement tools

Learn types of data and why this is essential for your marketing.

18

Reports & Optimisation: Google Analytics

Earn your “Google Analytics Certification” via Google SkillShop.

19

Assessment Plan Session (1)

Dedicated time to work on assessment plans for their portfolio.

20

Assessment Plan Session (2)

Dedicated time to work on assessment plans for their portfolio.

21

EPA – Introduction

The EPA process and the Gateway requirements.

22

EPA – Project Report and Presentation

The EPA process and the Gateway requirements.

23

EPA – Report Writing Workshop (1)

Dedicated session to support your Project Report.

24

EPA – Report Writing Workshop (2)

Dedicated session to support your Project Report.

25

EPA: Presentation Workshop

A dedicated session to support the requirements for your Project Presentation.

26

EPA: Interview Preparation

Walkthrough the EPA Interview and the interview requirements.

Introductory Projects

Project 1: Understanding your organisation – Research and describe the company that you work for, the structure, goals and how your marketing activity will support this.

Project 2: Marketing Theories – Explain the different marketing theories and where you have applied these in your role using real examples.

Project 3: Key Legislation – Research key legislation and explain why this is relevant within your role. You must find real examples of where this has applied within your daily tasks or projects you have completed so far.

Project 4: Customer Service – Research, understand and outline the customer journey, customer personas and how you segment and adapt your communication accordingly.

Campaign Projects

Campaign One & Two – This campaign must span across a minimum of three marketing channels – this can be online or offline marketing. You will evidence your marketing campaign research, planning, Implementation and Analysis to accurately measure the performance of your activity.

Campaign Three – This campaign is to form your mock project report and must span across three marketing channels –this can be online or offline marketing. You will create a written report to evidence your marketing campaign research, planning, Implementation and Analysis to accurately measure the performance of your activity.

Timeline

Months 1-3

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 7-10

Seminars
Portfolio Projects
Project Proposal for EPA
Off-the-Job

Months 13-18

End Point Assessment
Complete your apprenticeship

Months 4-6

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 11-12

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 1-3

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 4-6

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 7-10

Seminars
Portfolio Projects
Project Proposal for EPA
Off-the-Job

Months 11-12

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 13-18

End Point Assessment
Complete your apprenticeship

End point Assessment

For the Multi-Channel Marketer apprenticeship, there is an end-point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning. There are three sessions which are completed over 5 months. There is a final 12-week project to produce a written report.

The Multi-Channel Marketer EPA involves the following:

• Written Report
• Portfolio of evidence-based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

Fast Track

your success

Earn a salary

Develop understandings from experts

Learn in real world scenario’s

Gain a Recognised Certificate

Start your career today

If you’re ready to go further, become an apprentice.

Vacancies

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert in the industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Throughout the 18-month qualification, there are 26 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Centre based/Online learning
Work based training
One to one

Reviews

Just following up on last night’s event. Can I firmly just say a massive thank you to you and Noel for allowing me to attend such an eye opening and career driving event. I really enjoyed networking with so many amazing creatives.

Joe - Digital Content Producer Apprentice at Birmingham City FC

My development coach has been great, as I have struggled in some instances, and he has continually helped me stay on track with my projects. I am happy as I have started to feel like I am getting somewhere with my work, and I have enjoyed my time as an apprentice.

Jonathan - Digital Marketing Apprentice at Cooksongold

I felt Beatfreaks really treated me like a normal employee, rather than just a young apprentice

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Bradley - Creative Media Apprentice at Beatfreeks

Absolutely brilliant learning provider, coming towards the end of my time as an apprentice, I’ve had full support and backing the entire way. Excellent.

Luke - Digital Marketing Apprentice at Swof Media

I knew university wasn’t going to be for me, so I decided to do an apprenticeship instead. Creative Alliance have really helped me with my confidence and employability skills.

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Lubna – Marketing and Communications Apprentice at Creative Alliance

I wanted to do an apprenticeship instead of University because of the workplace experience I could gain

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Jordan – Junior Developer Apprentice at Bareface Media

James keeps me up to date with news and other sources related to digital marketing, which is engaging and also continues to help me develop my knowledge. He always makes sure to check up regularly on how I am doing and feeling in my apprenticeship and I am happy.

Shekinah - Digital Marketing Apprentice

Current Opportunities

5 days ago

Digital Marketing Assistant

WELLSBOURNE HEALTHCARE CIC

Location:

Kenilworth

Salary:

£ 243.75

per week

Apply now

Resources

See All Guides & Blogs

Guide

A career in Marketing EXPLAINED

APPRENTICESHIP INTERVIEWS

Download

Guide

Applying for an Apprenticeship

Download

Our extensive range of apprenticeships

Check out our creative, digital and marketing apprenticeships! Our brochure breaks down everything you need to know about doing an apprenticeship with us.

Download

Apprenticeship Funding Rules: What does an Apprenticeship cost to employers?

Formally Digital Marketer Level 3

Multi-Channel Marketer

Typical Job Roles:

Career Progression

Multi-Channel Marketer

Level 3

Marketing Executive

Level 4

Marketing Manager

Level 6

Career Progression

Multi-Channel Marketer

Level 3

Marketing Executive

Level 4

Marketing Manager

Level 6

Course Overview

The Apprenticeship

Seminars

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

Introductory Projects

Campaign Projects

Timeline

Months 1-3

Months 7-10

Months 13-18

Months 4-6

Months 11-12

Months 1-3

Months 4-6

Months 7-10

Months 11-12

Months 13-18

End point Assessment

Start your career today

Training

Reviews

Current Opportunities

Digital Marketing Assistant

Resources

A career in Marketing EXPLAINED

APPRENTICESHIP INTERVIEWS

Applying for an Apprenticeship

Our extensive range of apprenticeships

Other creative, digital and marketing apprenticeships

Marketing Executive

Production Assistant

Data Technician