Can our creative industry afford to ignore apprenticeships as a resource of creative talent?

Can our creative industry afford to ignore this important and valuable resource of talent?

With ever spiraling tuition fees, can the creative industry rely on universities to keep on delivering young creative talent? Probably not. So is the answer apprenticeships?

Creative Alliance exists to offer young creative talent another route into our world-leading creative industry. We also exist to help our colleagues within the creative industry access this superb pool of talent.

How can we help? What can we offer.

At Creative Alliance we specialise in creative, digital and marketing apprenticeships. These include frameworks in Digital Marketing, Creative and Digital Media, Business Admin and Technical theatre. We deliver vocational on-site training in graphic design, digital marketing, content, TV, radio, photography, video and much more. We provide creative talent to companies large and small.

• Creative industry specialists. We live and breathe the creative sector. We attract only talent that wants work in the creative industry who  already possess the talent, energy and in many cases good technical skills that you seek.

• Easy recruitment. We do the hard the work for you. We actively recruit the best talent. Focusing on both hard industry and soft customer focused skills. We advertise, we screen, we soft-skills train, we ensure the best talent are prepped and ready to be interviewed by you.

• Full support. Vocational training is delivered on-site, by industry skilled professional assessors. No day release – your apprentice will develop their talent whilst helping grow your business, working for you and learning how you work.

But what about an apprentice’s professional experience?

Well, they are young and they don’t necessarily have any direct experience. But you will be surprised by what these young people can achieve. With guidance and investment as a business you could end up having your most loyal and profitable asset. Yes, they need training and yes they need guidance but most businesses see a return after five months. And remember a young person can bring fresh ideas, a creative viewpoint and a future for the company.

Cooksongold are a jewellery suppliers situated right in the middle of the Jewellery Quarter in Birmingham. In March 2016 they took on Edward Berry as part of their small marketing team. With careful guidance from his manager and Creative Alliance staff Edward has become a vital part of the team. His manager had the following to say:

“We have been working with Creative Alliance for the past year in supporting our digital marketing apprentice. They have a very clear study structure which includes course material, seminars and guidance to our apprentice. The digital apprenticeship scheme is a perfect fit with our business, and our apprentice has covered key aspects relevant to our business from website merchandising, email marketing and social media – both practically and from a theoretical academic point of view.

“We have a commitment at Cooksongold to invest in apprentices, and the partnership with Creative Alliance is a great way of developing this program and building the digital work force of tomorrow!”


If you are unsure about apprenticeships or how they work click here. Or if you want to get in touch; you feel your business could benefit from an apprentice or want to find out more then don’t hesitate to email