What is an apprenticeship?

An apprentice is an employee...

An Apprenticeship is a work-based training programme with on the job and off the job learning accompanied with training and assessment. An apprentice is an employee: they work for an employer and are learning to do a job whilst working towards a nationally recognised qualification. This means that by the end of their apprenticeship they can work within reason that industry. Interestingly – most don’t. If their employer offers them a permanent position at the end of their apprenticeship, in our experience, they take it and stay.


We provide the following creative apprenticeship qualifications at level 2 and 3:

Creative & Digital Media, Community Arts, Cultural Venue Operations, Design, Live Events and Promotions, Marketing and Digital Marketing, Technical Theatre, Business Administration & Customer Service.

We now offer level 4 progression routes in Interactive Design and Development, Digital Marketing, and Business Administration these higher level courses are the equivalent of a foundation degree. This means that your apprentice can have a steady progression route through the early stages of their career with you.

The key components of an apprenticeship qualification are underpinning knowledge (often a BTEC), work based skills (often an NVQ) and Functional Skills in English, Maths and IT at level 2 (GCSE grade C or equivalent). Our aim is to deliver these qualifications as much as possible in the work place so the apprentice learns how to do things to the employer’s standards and within company style and ethos.

View our Case Studies

Work based learning

Over 90% of the employers we work with tell us they want their apprentice with them for as much of the time as possible.
They want this because:

They want to teach an apprentice how to do things their way and to their standard – not to have a learning institution teach an apprentice how they think something should be done.
They want an apprentice to develop professional habits and mind sets and the more time they spend in a professional work environment the more that is likely to happen.
They are paying them to be in the work place!

We don’t deliver a curriculum, we adapt the demands of the qualification to the job the apprentice is learning to do. Assignments are based on the work programme of the apprentice and gather evidence for their qualification. An apprentice should, as far as possible, learn in the work place but if they need additional support we are able to provide this at the Creative Alliance offices.