There are not too many businesses at the moment who don’t need someone to create, edit and share video, graphics, images and text for their website, social media, print, presentations and general communications.

There are also not too many businesses who already have someone with those skills on the payroll.

That’s where getting a Digital Content Producer apprentice could really help. This could be a new role for a young person with a basic grounding in digital content creation but needs to learn how to develop these and apply them in a commercial context. They could support and work alongside whoever leads on marketing for your business. Or it could be an existing member of the team who you want to develop these skills and putting them on a digital content producer apprenticeship is just the thing they need.

This is exactly what Birmingham City Football Club did. Last year they got in touch with us saying they needed an apprentice to film, record and photograph the club’s players, its events, its community work and the day to day business of the football club. They needed the digital content for their external marketing and communications: on their website, social media, print and presentations. Joe Pickering has been there nearly a year now.

“I have thoroughly enjoyed my time here at Birmingham city football club. I have learnt numerous different things whilst still earning money. This has also been a great gateway into the industry as they are keeping me on as a full time employee”  – Joe Pickering, Digital Content Producer Apprentice.

“It’s been fantastic having an apprentice like Joe. We have been able to develop him and work closely with Creative Alliance to create the perfect employee. He has picked up the skills in broadcast and in video production. This really is a credit to Joe’s hard work and to Creative Alliance’s support. The result being that Joe will have a full-time role with us and the team when he passes his apprenticeship.” – Craig Ludgate – Producer for Birmingham City Football Club

him and work closely with Creative Alliance to get the perfect employee. He has picked up the skills in Broadcast and in Video production. Which really is a credit to Joe’s hard work and to Creative alliance and their support. The result being that Joe has a fulltime role with us and the team.” – Craig Ludgate – Producer for Birmingham City Football Club

This story was related to one of Creative Alliance’s board members, Deborah Kermode the CEO of mac and Blues fan. Her response was: “That sounds a great idea, I’ll discuss with our marketing team,  we need a Joe.” So that’s what’s mac in partnership with Creative Alliance are doing. Finding their Joe.

And the £600 saving? Well that comes courtesy of the West Midlands Combined Authority. The WMCA have just arranged, with a number of large West Midlands based employers who are paying the apprentice levy, to transfer their unused levy into a West Midlands Levy Transfer Pot. This money becomes available to smaller employer to use to pay their 5% mandatory employer contribution. This means that all the teaching, learning and assessment of apprentices is paid for by the Government and WMCA and the employers just have to pay the apprentice wages. This is all set up through Creative Alliance. We’ve created a step by step guide for employers and have just signed up our first apprentices with the scheme so that both  Ark Media and Digital Glue have their employer co-investment fee paid for from the WMCA Levy Transfer scheme.

To discuss how you could find your Joe, get yourself a Digital Content Producer apprentice and save £600 contact us on 0121 753 0049 and ask for James Ellis or Matt Carroll or alternatively email them: james@creativealliance.org.uk or matt@creativealliance.org.uk

To request an employer pack, follow this link. https://creativealliance.org.uk/request-employer-pack/