Company:

Bouden Travel LimitedBouden Travel Limited

Address:

Unit 18, Haywards Industrial Park, Orton Way ,Birmingham ,B35 7BT
Hours per week: 37.5
Salary: £ 240 perweek
Working week: Monday - Friday, 08:00-16:30
Description:

At Bouden Coach Travel, we have been industry leaders since 2013, offering top-notch group travel solutions throughout the UK. We leverage cutting-edge technology to ensure your journeys are comfortable, efficient, and punctual.

An exciting opportunity has arisen for a marketing apprentice to join our vibrant and forward-thinking office.

Our main goal is to dominate the market, so we're looking for an apprentice who is confident in their ability to push boundries and make some noice to conquer the market!

The successful candidate will be the first member in what we anticipate to be a growing marketing team however, your manager has a background in marketing and is here to support you.  We are seeking a highly motivated and enthusiastic individual to join our team. The ideal candidate is a proactive, go-getter who excels in a team-oriented environment and is driven by success.

The role will be varied and we are hoping for someone to come in and take over duties such as;

  • Managing social media channels.
  • Creating video content.
  • Manage the website.
  • SEO.
  • Email marketing.
  • Cold outreach.

The apprentice will be able to work towards these responsibilities be holding the following skills;

Team Collaboration:

  • Work closely with team members to achieve common goals and objectives.
  • Foster a positive and supportive team environment.
  • Communicate effectively and contribute to team meetings and discussions.

Proactive Engagement:

  • Identify opportunities for process improvements and implement solutions.
  • Take initiative in projects and tasks without waiting for direction.
  • Anticipate potential challenges and develop strategies to overcome them.

Go-Getter Attitude:

  • Demonstrate a strong work ethic and a results-driven mindset.
  • Show enthusiasm and dedication to achieving personal and team goals.
  • Seek out additional responsibilities and challenges to enhance skills and knowledge.

Skills required:

  • Computer literacy
  • Social media literacy
  • Creative thinking
  • Some graphic design skills (on basic software)

Personal Qualities:

  • Enthusiastic and committed
  • Keen to learn and develop skills, and willingness to embrace change
  • Ability to think independently and work within a team
  • Punctual and Reliable
  • Trustworthiness
  • Honesty
  • Proactive
  • Creative

 

Requirements:

Applicants should be literate and numerate. Grade C/4 and above in English and  Maths are required.

Skills required:
Communication skills, IT skills, Attention to detail, Organisation skills, Presentation skills, Creative,
Training to be provided:

You will be completing Level 3 Multi-Channel Marketer Apprentice

(N.B. Formally Digital Marketer Level 3.  As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

  • Creating your Portfolio
  • Marketing Principles & Theory
  • Branding Theory and Effective Communication
  • Understanding your Audience & Customer Journey
  • Research Methodologies and Competitor Analysis
  • Understanding Business Vision and Objectives
  • Budget Management – Understanding ROI
  • Marketing Campaign Planning and Scheduling
  • Marketing Plan Implementation
  • Content Creation:Planning and Development
  • Content Creation:Tools (Practical)
  • Copywriting – Persuasive writing techniques
  • Quality, Standards and Legislation
  • SEO: Introduction
  • CMS/WordPress & Cornerstone Content
  • Metrics & Analytics: Measurement tools
  • Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Personal Qualities:
Not Applicable
Things to consider:
As local public transport links aren't as abundant as we'd like, having a driving licence and access to a vehicle would be beneficial, but please check the location and your commute before applying.
Future prospects:

Bouden Travel understands the importance of marketing and there will be more opportunities for training and qualifications upon completion of this apprenticeship where further investment in particular skills may be mutually beneficial for all parties.
With this position being the beginning of our marketing team, this is a great opportunity to make an impact and climb the ranks. With success will come more resources for the company and the ability to build a bigger team, if you are the right person, in the years to come there may be an opportunity to manage this function and lead a team.