Swof Media
Swof MediaA Birmingham-based full-service agency that has been providing leading…
Company:
Digital Marketing Apprentice
CHILDREN FIRST LEARNING PARTNERSHIP
Address:
1 Newpool Road ,Stoke-on-Trent ,ST8 6NN
Hours per week: 37.5Salary: £ 15600 peryearWorking week: Mon to Fri 9.00-5.00
Description:
Digital Marketing Apprentice
We are a Staffordshire-based community of first and primary schools with a proven track record of improvement where our children are at the heart of everything we do. Our Trust is made up of specialist staff in our central team and partner schools. Collaboration is a key driver in our motto ‘Inspiring Excellence Together’.
In the role of Digital Marketing Apprentice you will help to share our journey, celebrate our people, and spotlight the great work we’re doing.
The Digital Marketing Apprentice will play a pivotal role in planning, developing and delivering high-quality content, managing social media channels, writing for different platforms, updating our website and reviewing analytics to inform our marketing strategy.
As part of your on the job and formal learning you will also be responsible for interacting with our audiences through a range of mediums to help build relationships whilst increasing engagement.
The candidate will work alongside and be mentored by our marketing partner Hurrah Marketing.
Key Responsibilities:
Digital Marketing
- Support the development and maintenance of website content, including writing and editing copy, refreshing imagery, and uploading videos.
- Contribute to monthly social media content planning by sourcing and creating engaging content.
- Manage posting schedules and respond to comments and messages across social media platforms.
- Seek out, liaise and engage with current and potential stakeholders across all digital channels
- Source, edit, and repurpose visual content to amplify our brand story.
- Write blogs and articles that support our SEO strategy.
- Maintain and manage marketing data in line with GDPR and Trust policies.
- Monitor, manage, and report on online reviews and audience feedback.
- Seek out online opportunities for comment and brand exposure
- Support with input, proofreading, and validation of paid advertising campaigns.
General Marketing Support
- Assist in the creation and proofreading of marketing materials, and internal and external communications.
- Work with colleagues and stakeholders to uncover newsworthy updates to share with our external marketing agency for further PR development.
- Gather content to support staff and stakeholder news; featuring trust, school, people, and community highlights.
- Help plan and coordinate stakeholder events, open days and community fundraisers.
- Source and order branded marketing merchandise as needed.
- Track, analyse, and report on key marketing metrics and campaign effectiveness.
- Attend internal marketing meetings, as well as meetings with our external marketing agency when required.
- Act as a brand ambassador, ensuring consistency, accessibility and integrity in how the CFLP Trust brand is represented.
- Carry out general administrative tasks in support of the wider team.
Required Skills
- English grade C or above
- Passionate about marketing and digital media
- A strong communicator with excellent written skills
- Creative, curious, and willing to learn
- Well-organised and able to manage multiple tasks
- Proficient in Microsoft Office; familiarity with Canva, Mail Chimp, WordPress, or similar tools is a plus
- Experience working with image and video editing software
- Experience of using social media in a professional capacity
- Ability to form good working relationships with all stakeholders
- Flexible and able to prioritise workload to achieve deadlines
- A full driving licence with access to a vehicle.
Requirements:
GCSE in C/4 or above.
Skills required:
Communication skills, IT skills, Attention to detail, Organisation skills, Creative,
Training to be provided:
You will be completing Level 3 Multi-Channel Marketer Apprentice
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation:Planning and Development
Content Creation:Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics
For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Personal Qualities:
Not Applicable
Things to consider:
You need to be able to drive to travel between the schools
Future prospects:
Children First Learning Partnership are looking for a Digital Marketing Apprentice to grow within the organisation. This is perfect for someone looking to build a career in Marketing Communications in an educational setting.