Company:

R K WHOLESALE LIMITEDR K WHOLESALE LIMITED

Address:

Sutton House, Berry Hill Road ,Stoke on Trent ,ST4 2NL
Hours per week: 37.5
Salary: £ 16000 peryear
Working week: Mon to Fri 9.00 - 5.00pm
Description:

We have a fantastic career opportunity to join our Marketing Team at RKW, Europe’s leading distributor and manufacturer of small domestic appliances and housewares products, working as part of the marketing team. Part of the Sutton Venture Group, RKW was established in 1989 and has grown from strength to strength.

RKW operates across a number of product categories with a house of brands strategy that sees specific owned “RKW group” brands representing the business in specific product categories.  Each brand is autonomous with a specific position within the product category.  This portfolio of brands includes Carmen (focused within Personal Care product categories), Barbary & Oak, Wade Pottery and Milton Brook (focused within Housewares product categories). With ambitious plans to grow these brands, we require a Marketing Apprentice to support growth within the portfolio.

Responsibilities:

Content creation:

  • Create engaging content for New Product introductions and Seasonal events
  • Use visual identity documents to produce campaign artwork for use on all marccoms channels.
  • Work closely with the inhouse creative team to produce video and image content designed to achieve specific marketing objectives
  • Use trend and community insights to curate content for maximum effect on all social media channels.

Social Media:

  • Execute the monthly organic social media calendar programme across target platforms such as Instagram, TikTok, and Facebook. Working 1 month in advance.
  • Utilise the social media management software to manage social media activity
  • Overseeing community management, engagement, and building relationships with the online community across various social media platforms

Planning:

  • Contribute to the creation of the monthly Social Media and Influencer calendars
  • Contribute to creative ideas and themes for marcomms activities
  • Plan ahead reserving product samples to send to influencers for content creation ahead of calendar activity plans

Admin:

  • Maintain a library of social content
  • Maintain a library of influencer content sharing content across multiple platforms 

Reporting:

  • Report on trends
  • Monthly report on social media and Influencer activity performance to agreed KPIs

General Duties

  • Research key competitors marketing activity
  • Collaborate with the in-house Design Studio for the creation of marketing content
  • Collaborate with the in-house Web Marketing team
  • Collaborate with the Product Marketing Team delivering marcomms activities consistent with product priorities and NPI roadmaps

 

Requirements:

You need to have a GCSE in Maths and English at Grade 4/C or above.

Skills required:
IT skills, Attention to detail, Creative, Initiative,
Training to be provided:

You will be completing Level 3 Multi-Channel Marketer Apprentice

(N.B. Formally Digital Marketer Level 3.  As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation:Planning and Development

Content Creation:Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Personal Qualities:
Not Applicable
Things to consider:
Good transport links, we are looking for someone with a passion for marketing and you will need to show evidence of this. Whether it is a college or school projects or something personal. This will help your application.
Future prospects:
We have a fantastic career opportunity to join our Marketing Team at RKW, we are looking to support and grow our team.