PPC Advertising & Media Apprentice

Advertising & Media Apprentice

• We are looking for Advertising & Media Apprentices to join us here at What’s Possible Group: the only harmonious marketing group for dynamic growth brands.
• The next generation of advertising and media professionals is incredibly important to our growth, not just as a business, but for our entire industry. 
• We’re looking for an apprentice that is passionate about starting their career in the world of advertising and media.

What you’ll be doing:

• Supporting the planning, execution and optimisation of Paid Search campaigns across platforms such as Google Ads and Microsoft Ads. You’ll be trained in the latest best practices and tools to help drive performance for our clients.
• Working closely with our wider online media team, you’ll help interpret client briefs and translate them into effective keyword strategies, ad copy and targeting tactics that align with campaign goals.
• Using platforms like Google Ads and Google Analytics, you’ll monitor live campaigns and contribute to ongoing optimisation, analysing performance and making recommendations to improve delivery and results.
• Assisting in the creation of regular campaign reports. Learning how to interpret data to tell a story about what’s working and where improvements can be made.
• Supporting budget tracking and pacing to ensure campaigns deliver in full and within agreed spend limits. This includes checking bid strategies, adjusting budgets and identifying delivery risks.
• Learning how to use tools like Google Keyword Planner, Similarweb and other research platforms to support audience targeting, competitor activity and planning strategies.
• Taking ownership of tasks such as campaign setup, tracking implementation (UTM tagging), QA checks and post-campaign reconciliation, ensuring everything is accurate and on time.
• Staying up to date with the latest search engine features, algorithm updates, ad formats and innovations in the paid search space – feeding in ideas to keep our campaigns cutting-edge.
• Working with our clients’ data and our internal tracking tools to support deeper insight generation, audience segmentation and testing strategies.
• Collaborating with key platform reps (Google, Microsoft, etc.) to gain insights, troubleshoot and access beta opportunities that could benefit our clients.
• Building foundational knowledge of complementary digital channels such as Paid Social and Programmatic to help develop integrated cross-channel strategies.

Who you will be:

• Most importantly, you will be eager and passionate about starting your career in advertising & media. It’s an awesome industry, lots of fun can be had but it does require hard work.
• You will be a people-person. Great at building and maintaining relationships, with a massive willingness to learn from those around you, and when you do learn it, you share it with others!
• You’ll ideally have achieved level 9-5 (A*-C) in maths & English GCSE. Further education (A-Levels) is beneficial.
• An interest in maths, data and learning some coding is preferable.
• You will have a keen eye for detail. We need to get things right for our clients, and there’s very little scope for error.

Our Values

• Passion: You share your excitement about what drives you
• Inquisitiveness: Ask “what’s possible?”.  Ask “why not?”
• Caring: Be a good professional, a good colleague and a good human
• Knowledge: Know plenty. Share it. Learn more.
• And we live them every day #IamPICK

Social and Environmental Commitment

• At What’s Possible Group, our mission is to build a group our people are proud of. Proud of what we deliver to clients. Proud of how we treat each other. Proud of our commitment to people, planet and profit.
• Having rolled out a What’s Possible University with learning modules & policies, including anti bribery & corruption, DE&I and code of ethics, our people have continuous personal development, and the group is continuously improving. 
• We are dedicated to embedding social and environmental responsibility into every aspect of our business. You'll contribute to initiatives that promote social equity, diversity, and inclusion within our workplace and in the content, we create, whilst actively supporting and promoting sustainable best practice by, continuously working to minimise waste, (for example, water & cardboard recycling), prioritise eco-friendly suppliers, (for example, renewable energy switch), and promote remote work to reduce carbon emissions.  
• Your role will include supporting these efforts by helping to implement green office practices, coordinating initiatives that enhance our corporate social responsibility, and ensuring our operations align with our values of sustainability and social responsibility.