Company:
Social Media Apprenticeship
Address:
Description:
Angels Day Nursery currently have an opening for a Level 3 Multi-channel Marketer apprentice. This is an amazing opportunity to work within a friendly and supportive nursery, alongside a highly experienced team. They have been established for over 10 years, providing the best start in life for children and families. You will work under the guidance of one of their marketing team members and the management team.
Within your role you will be learning to –
- Manage the social media channels which include Facebook, Instagram, TikTok and our website.
- Support in the creation of the social media advertising and ensure they are posted to the correct platforms.
- Develop, create and publish engaging high-quality content.
- Make use of resources to be able to set up engaging activities.
- To support and manage website content to ensure it is up to date, relevant and optimised.
- Make use of social media analytics to measure the success of digital communications.
- Create monthly newsletters and email campaigns.
- To manage the image library to support social media and web content.
- Work outside normal hours on events and at activity sessions, if required.
You will be required to assist the team with planning and setting up special events.
This is an excellent opportunity for someone that wants a career in Marketing alongside working in the childcare sector.
Requirements:
English and Maths at Grade 4/C.
Skills required:
Training to be provided:
You will be completing Level 3 Multi-Channel Marketer Apprentice
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation:Planning and Development
Content Creation:Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics
For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Personal Qualities:
Things to consider:
This is a working nursery so DBS will be part of the induction.
Professional behaviour.
Ensure that you can commute to the employer premises on a daily basis.