Digital Marketing



Planning, implementing and analysing effective digital marketing campaigns for your Business.

On this course, you will

  • Develop your brand awareness
  • Develop your online presence
  • Understand the strong use of content creation
  • Build the necessary skills to implement an effective social media strategy
  • Become familiar with digital marketing channels such as email marketing, Search Engine

Optimisation and Pay Per Click

  • Using tools for content creation and social media management (Hootsuite, Buffer)
  • Know how to keep up to date with digital marketing trends
  • Plan and create a digital marketing strategy

The purpose of this course is to enable you to understand and develop your digital marketing skills to be able to promote and build an effective online presence for your business. This will include how social media fits into the aims and objectives of the business and to help to provide you with the necessary skills to be able to plan and implement a real-life digital marketing strategy. The course will help you select the necessary resources needed and the most relevant social media tools and channels for your digital marketing strategy. You will also be provided with support and guidance to help you analyse and measure the success of your campaign


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