We are Hiring: Trainer / Assessor in Creative & Digital Media & Digital Marketer Apprenticeships: role now called Development Coach

Trainer / Assessor in Creative & Digital Media & Digital Marketer Apprenticeships: role now called Development Coach


Full-time & part-time hours available

PAYE (although freelancers would be considered)

12-month fixed term contract initially which will be extended upon satisfactory progress reviews.

£25-28k per annum dependent on experience


Closing date: Monday 17th September 2018

Interviews: w/b 24th September 2018

Potential Start Date: October 2018


Do you want to help the next generation of Creative & Digital Media & Digital Marketing apprentices get their foot in the door? Can you use your industry experience from working in these fields to help young people learn those skills? Can you assess if the knowledge and skills they have learnt are of a sufficient quality standard so they can compete to get work in the industry?

Our apprenticeship scheme is expanding and we are looking for new people to work for us as Trainer / Assessors: a role we are now calling Development Coach to reflect the changing nature of the role with the new apprentice standards. We are looking to appoint a motivated and vocationally experienced Development Coach able to deliver and support Creative & Digital Media & Digital Marketing apprenticeships, and who understands the critical role of training & assessment in helping young people learn in the work place.

We need Development Coaches with a background in one or more of these professionals:

  • Web / App development
  • Film, TV, Broadcasting
  • Design, 2D, 3D, Animation
  • Marketing, PR, Advertising

Creative Alliance is a work-based learning provider delivering apprenticeships for employers in the creative, digital media, communications, advertising, marketing and PR sectors, working with some of the leading employers in these fields such as Elonex, WAA, Bareface, Vermillion Films (to name just a few) as well as cutting edge start-ups and leading trade bodies.

We are looking for Development Coaches able to work in a variety of areas including Birmingham and the West & East Midlands. They must have Trainer / Assessor qualifications or be working towards them.


Job Description

Purpose of this Role

The role of an apprentice Development Coach is to decide if a young person has demonstrated the necessary knowledge, skills and understanding to pass their apprenticeship. The Development Coach  will provide training & assessment services to young people following Creative & Digital Media & Digital Marketer  apprenticeships. You will be undertaking training & assessment (and associated support) through a blend of both work-place visits and through the use of our e-portfolio system OneFile.

Creative Alliance is a work-based learning provider delivering apprenticeships for employers in the creative, digital media, communications, advertising, marketing and PR sectors, working with some of the leading employers in these fields.

 Key duties and responsibilities

Duties and responsibilities include, but are not limited to:

  • To train, coach, mentor and assess young adults towards the achievement of a work based vocational Apprenticeship.
  • Planning, training, mentoring and assessing learners, principally using OneFile, and as and when required at employer’s premises, as the apprentice works towards achieving their Apprenticeship framework or standard.
  • Managing own caseload and own diary.
  • To retain learners engaged on the programme and manage their learning and achievement in line with targets and objectives set in the individual learning plan.
  • To complete internal and external quality assurance activities, where required.
  • Arrange bi-monthly meetings with apprentices and employers to plan assessment tasks, observe the apprentice undertaking certain duties and provide feedback on evidence submitted.
  • Write planning and feedback reports and upload these on the portal. A planning report is the evidence you have agreed with the apprentice that they will provide for the next assessment. A feedback report is your assessment of evidence they have provided and how this maps across to assessment criteria contained within the learning units of the qualification.
  • Understand fully the relevant qualifications so you can advise the employer and apprentice about how the job description and work programme they are working to maps across to the qualification.
  • Support the employer to put in place a training plan to enable the apprentice to gain the knowledge, skills and understanding to pass the apprenticeship qualification.
  • 8 -12 week reviews with the employer and apprentice to check on progress.

Assessment requirements

  • Meet with employers to establish an understanding of their business, their requirements from their apprentice and to ensure they understand their role and responsibilities.
  • Undertake an employer induction/Initial meeting.
  • Confirm the framework/standard, the level and units within the framework/standard the apprentice will gather evidence towards.
  • Meet with an apprentice and assess their current learning needs and complete all the initial advice and guidance paperwork – this will include a combined Initial Advice and Guidance Form and Individual Learning Plan which needs to be reviewed at all subsequent meetings
  • Support the apprentice in creating and maintaining an e-portfolio on the systems we use.
  • Visit the apprentice in their work place and undertake assessments with them and their employers about their progress against the units of learning. This will be done using a formal assessment model of plan, assess, review, and feedback. Provide specific advice and guidance to each learner and employer about how they can progress including recommendations about additional training that may need to be undertaken that is being provided by Creative Alliance, other employers or other providers.
  • Where appropriate set assignments based on the qualification for the apprentice to generate evidence against. These assignments should link as closely as possible to the job description and work programme of the apprentice.
  • Provide comprehensive written accounts of observations, professional discussions and project reports to compliment the evidence that the apprentice provides including detailed quarterly reviews on the OneFile system.

Skills and Experience Required

  • A Degree, Higher education Qualification, or professional qualification.
  • Professional competence in the area you are assessing, which typically will have been gained through working in that industry for at least two years. E.g. commercial experience: earning a living as a designer in a commercial context
  • Understanding of equality & diversity issues & how these impact on learning
  • Ability to identify & help learners overcome barriers to progress and achievement.
  • Trainer / Assessor qualifications or demonstrate that are working towards these.
  • Sufficiently competent and confident to train others in the use of software packages: will need to specify which software packages has competence in.
  • Basic experience of HTML and word press and can help an apprentice understand how to apply their design skills in a digital context is welcome.
  • Thorough understanding of working with client: developing & responding to briefs; pitches, client management.
  • Experience of training others on a 1:2:1 and small group basis.

Personal Qualities

  • An effective communicator who is can collaborate with colleagues, employers and learners to achieve objectives & deal with people at all levels in a confident and professional manner.
  • A commitment to delivering a high standard of work and continuous improvement.
  • A ‘can do’ approach with an ability to be flexible
  • Accuracy and attention to detail.
  • Sensitivity in dealing with confidential information.
  • Solution focused

Additional Responsibilities

If you don’t yet have the 6502 Award in Education and Training (formerly PTLLS) & the Assessing Competence in The Workplace qualification (formerly A1/D32D33 qualifications), you will be expected to achieve that within the first six months of starting with us.


Given the amount of travel to employers around the Midlands that this role entails an ability to drive is an advantage but not essential. We do pay a travel allowance.


Successful candidates will be required to attend a paid two-day induction program, we also recognise that in the first three months there will be considerable research and familiarisation of information.



You will report to our IQA / IV Julie Simpson on all matters relating to the qualification and to our Operations Manager John Parker on all matters relating to compliance with Education & Skills Funding Agency paperwork. Induction will be provided.


Applications process

To apply please send a CV & covering letter outlining your industry knowledge and skills, the organisations you have worked for as a professional practitioner and those you have worked with as a Trainer / Assessor if appropriate. Please email it to noel@creativealliance.org.uk

Download the document here

Creative & Digital Meda & Digital Marketing Development Coach JD 2018