Company:
Advertising & Marketing Executive Apprentice
Address:
Description:
BuzzGen is a Worcester-based marketing agency helping clients grow through creative, performance-led campaigns across digital channels. We work at pace, collaborate closely with clients, and take pride in producing work that’s both imaginative and measurable.
We’re looking for an Advertising/Marketing Executive Apprentice (Level 3) to support the delivery of multi-channel marketing campaigns. This is a hands-on role where you’ll learn how campaigns are planned, produced, launched and optimised—gaining real experience across content, social, web and performance reporting. You don’t need prior agency experience; we’re looking for someone curious, organised, eager to learn, and comfortable working with data as well as creative ideas.
Key responsibilities:
- Support campaign planning and research
- Analyse data to help define audiences
- Compile and present ideas, information and updates
- Create basic graphic/video content
- Write and proofread copy
- Support website/landing page updates
- Track analytics and support reporting
- Update databases and use CRM systems
- Support social media campaigns
- Monitor campaign performance and budgets
Additional opportunities (as you develop):
- Influencer campaigns
- Content creation days
- Press releases and blogging
- Client events
- Email and SMS campaigns
What you’ll learn
During the apprenticeship you’ll build skills across:
- Audience insight and campaign planning
- Content production and channel best practice
- Performance marketing fundamentals and analytics
- Copywriting and brand tone of voice
- Basic project management and stakeholder communication
- Using tools such as CRM systems, spreadsheets and reporting dashboards
What we’re looking for
We’re looking for potential, attitude and coachability. You’ll ideally be someone who:
- Is genuinely interested in marketing, advertising and digital media
- Enjoys learning how brands drive attention, engagement and conversion
- Is organised, reliable and pays attention to detail
- Communicates clearly (written and verbal)
- Is comfortable with numbers and data (e.g., spreadsheets, performance metrics)
- Can manage multiple tasks and meet deadlines
- Is proactive, takes ownership, and enjoys working as part of a team
What we offer
- A supportive, fast-paced agency environment with exposure to real client work
- Mentoring and development from experienced marketers
- Opportunity to build a portfolio across content, social, web and reporting
- Clear progression opportunities for the right person
Training and development: You’ll receive structured apprenticeship training, mentoring from experienced marketers, regular feedback, and protected off-the-job learning time—plus the opportunity to build a portfolio and progress within the business.
Requirements:
Applicants must:
- Have GCSE English and Maths at grade C/4 or above, or equivalent
- Have the right to work in the UK
- Have lived in the UK for the past three years
- Meet the eligibility requirements for the Level 3 apprenticeship
- Not have previously studied the apprenticeship course content at the same or a higher level
- Be able to work from our Rickmansworth office five days per week
No previous advertising, marketing or media experience is required.
Skills required:
Training to be provided:
Advertising & Media Executive Level 3 Standard
An advertising and media executive will help with the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.
They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.
Training Sessions Overview
Seminar 1: Preparing for your apprenticeship
Seminar 2: Preparing for your employer
Seminar 3: Introduction to advertising
Seminar 4: The foundation of advertising
Seminar 5: Understanding commercial
Seminar 6: Advertising campaigns
Seminar 7: Advertising and Media standards & legislation
Seminar 8: Principles of Project Management
Seminar 9: Supply Chain Management
Seminar 10: Principles of third party
Seminar 11: The briefing and approval processes
Seminar 12: The media buying process – TV
Seminar 13: The media buying process – Out of home, Radio and Print.
Seminar 14: Negotiation techniques
Seminar 15: Data and media metrics
Seminar 16: Data and media metrics – Practical Excel session
Seminar 17: Media planning
Seminar 18: Distribution of Creative through the appropriate channels
Seminar 19: Evaluating campaign performance
For a full overview of the Advertising & Media Executive standard please click on the following link:
https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0
