Communications and Marketing Apprentice

The Marketing and Communications Apprentice will support the delivery of effective marketing campaigns and communication strategies that enhance brand awareness, engage target audiences and drive business objectives. This role provides hands-on experience in digital marketing, content creation, social media management and internal/external communications. The apprentice will work closely with the school teams to share best practices, contribute creative ideas and assist in implementing initiatives that align with the Trust and school goals

Marketing & Communications

• Support the implementation of the Trust and individual school communication plans.
• Assist in developing and delivering marketing campaigns that promote the Trust and its schools.
• Create engaging written and visual content for websites, newsletters, and promotional materials.
• Draft press releases, blogs, and internal bulletins for various audiences.

Digital Marketing & Social Media

• Manage and update school and Trust social media platforms.
• Schedule and monitor posts to ensure consistent engagement.
• Explore opportunities for paid advertising campaigns (e.g., social media, Google Ads).
• Monitor analytics and produce regular reports on engagement and reach.

Branding & Design

• Design creative posters, leaflets, and prospectuses for schools.
• Ensure all communications adhere to Trust branding guidelines.
• Take photographs and videos or coordinate external providers for media content.

Community & Stakeholder Engagement

• Build positive relationships with schools, parents, and local communities.
• Support and manage events such as open days, taster sessions, and community activities.
• Liaise with school leaders and staff to source stories and distribute press releases.

Routine Tasks

• Research and develop communication strategies tailored to different audience segments.
• Assist in creating marketing plans for each school, identifying key audiences and objectives.
• Proofread communications to maintain high standards and brand consistency.
• Ensure compliance with GDPR and safeguarding guidelines in all marketing activities.
• Schedule and publish social media posts across Trust and school platforms.
• Update website content and ensure accuracy of information.
• Maintain photo and video libraries for marketing use.
• Monitor and record engagement metrics for social media and websites.
• Prepare and distribute weekly or monthly newsletters.
• Respond to basic enquiries related to marketing and communications.
• Keep marketing materials (posters, leaflets, prospectuses) up to date.
• Assist with event logistics and promotional activities.

General

• To be aware of the Trust’s duty of care in relation to staff, students and visitors and to always comply with the health and safety policy.
• Some working flexibility will be required to meet the demands of this post.
• To establish and maintain positive, constructive, and professional working relationships with staff, visitors, students, parents, and other professionals of the Trust.
• To be aware of and comply with the codes of conduct, regulations and policies of the Trust and its commitment to Equality, Diversity and Inclusion.  Act in a courteous way at all times in communications with both colleagues and all stakeholders.
• To contribute to whole School and Trust events as and when required.
• To develop self within the post, undertaking training/appraisal as appropriate to ensure that relevant knowledge and skills are updated to support the development of the school.
• To carry out any other reasonable duties or requests of your Line Manager and/or Head of School, that are in keeping with this post or as may be determined from time to time by the Operations Manager, Head of School or CEO.

What we want to see from your application:

In your application if you could use examples from school, college, part time work or professional experience on how you have done the following:

• Can you show us how good you are at communication, organising yourself and building strong relationships with colleagues or fellow students.
• Working on your initiative and building a project where you had a huge impact.
• And examples where you have been involved with marketing this might be for an event, project at school, volunteering or managing social media.