Company:
Sales and Marketing Apprentice
Address:
Description:
Key Responsibilities
Promote the Products and Services of the Group:
- Explore, develop and qualify the key accounts and channels to promote COMECA’s portfolio of products and services.
- Liaise with the UK Operations Manager in identifying potential UK markets for One COMECA’s products, mapping supply chains and identifying both potential Key Accounts and indirect channels.
- Ensure COMECA are an approved supplier with identified key accounts and identified channel partner accounts.
- Liaise with counter parts in the French marketing team to learn from best practice in terms of their approach to market.
- Ensure when assembling packaged solution offers we maximise the pull through of COMECA Tech & Elec products and services.
- In liaison with the Tendering Department ensure that all quotations presented to customers meet their requirements as closely as possible.
Promote our portfolio of products / solutions & services via –
- Advertising
- Social Media,
- Website
- Market Research
- Events and Outreach
- Analyse data and report to Senior Management
Create target shortlist 10 – 20 registered clients, document what they do and what solutions may be of interest to them, Large, medium, small clients –
- Work on a strategic method Client / Comeca interactions – what to do and how to move forward.
- By marketing means define which sectors / segments may be of interest and develop solutions, activity to have a good match for sales activity going forward.
- Sales Management
- Update and maintain the customer database.
- Ensure quotations are in line with client expectations and within the company’s portfolio of products and or services.
- Establish an annual Sales plan for the geographical sales area.
- Oversee the sales process from prospecting, RFQ through to final negotiation & PO and handover to project/contract management team.
- Maintain a sales pipeline process ensuring a methodical approach to finding and capitalising a flow of business opportunities required to achieve the company objectives.
Commercial Follow up:
Ensure each quotation is followed up in line with company procedure, listen carefully to customer feedback and maximise opportunity for turning into a PO.
This is a challenging role, however, you will be exposed to the entire sales and marketing process, enabling you to experience, develop and deliver towards the companies success.
Requirements:
Minimum Qualifications
English and Maths C / 4 Grade or above
Skills required:
Training to be provided:
Multi-channel Marketer
You will be completing Level 3 Multi-channel Marketer Standard, (N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation:Planning and Development
Content Creation:Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics
For the Multi-channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Things to consider:
You have to be able to be in a commutable distance.
This role will have specific targets to achieve, therefore you have to be confident and tenacious.
