Advertising & Media Apprentice

Company:

WHAT'S POSSIBLE MARKETING GROUP LIMITEDWHAT'S POSSIBLE MARKETING GROUP LIMITED

Address:

What's Possible Marketing Group Limited, 94 White Lion Street ,London ,N1 9PF

Hours per week: 40

Salary: £ 14722 peryear

Working week: Monday to Friday

Description:

We are looking for Advertising & Media Apprentices to join us here at What’s Possible Group: the only harmonious marketing group for dynamic growth brands.

The next generation of advertising and media professionals is incredibly important to our growth, not just as a business, but for our entire industry.

We’re looking for an apprentice that is passionate about starting their career in the world of advertising and media.

What you’ll be doing:

Learn more on the ‘AV’ landscape within the UK, understanding the viewing fragmentation across linear TV, Broadcaster VOD, Subscription VOD and Online Video for different audience groups.
Collaboration: Work closely with other teams, including Digital, Strategy, and Creative, to ensure AV campaigns are integrated and aligned with broader client strategies.
Using our designated AV tools, learn how to buying plan, buy, and execute AV media campaigns across TV, VOD, and digital video, ensuring they align with client objectives and deliver optimal results.
Client Liaison: Build and maintain strong relationships with clients, offering strategic insights and recommendations on AV campaign performance and optimisations.
Media Buying: Negotiate with media owners to secure the best possible rates and placements for your clients, ensuring efficient use of budget.
Reporting & Analysis: Track and measure campaign performance, providing clients with detailed reports and analysis on key metrics such as reach, frequency, and ROI.]
Industry Knowledge: Stay updated on the latest trends, developments, and technologies in the AV space, and bring fresh ideas to your clients’ campaigns.
Optimisation: Regularly assess and optimize live campaigns to ensure maximum impact and efficiency, adjusting strategy and buying decisions as necessary.
Finance: Learn end to end processes of finance internally within the agency. Responsible to add bookings onto the system, track PO numbers & consolidate bookings at month end alongside managers support.
You will form good relationships with Media Owners/Suppliers.
Stay on top of latest industry news and trends so we can deliver market leading, innovative plans

Who you will be:

Most importantly, you will be eager and passionate about starting your career in advertising & media. It’s an awesome industry, lots of fun can be had but it does require hard work.
You will be a people-person. Great at building and maintaining relationships, with a massive willingness to learn from those around you, and when you do learn it, you share it with others!
You will have a keen eye for detail. We need to get things right for our clients, and there’s very little scope for error.
A love for maths! Monitoring delivery of airtime, reconciling finance and analysing data is integral in the role as an AV executive.

Requirements:

English and Maths GCSEs at grade C/4 is essential for this role.

Skills required:

Communication skills, IT skills, Attention to detail, Organisation skills, Problem solving skills, Team working,

Training to be provided:

Advertising & Media Executive Level 3 Standard

An advertising and media executive will help with the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.

They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.

Training Sessions Overview

Seminar 1: Preparing for your apprenticeship

Seminar 2: Preparing for your employer

Seminar 3: Introduction to advertising

Seminar 4: The foundation of advertising

Seminar 5: Understanding commercial

Seminar 6: Advertising campaigns

Seminar 7: Advertising and Media standards & legislation

Seminar 8: Principles of Project Management

Seminar 9: Supply Chain Management

Seminar 10: Principles of third party

Seminar 11: The briefing and approval processes

Seminar 12: The media buying process – TV

Seminar 13: The media buying process – Out of home, Radio and Print.

Seminar 14: Negotiation techniques

Seminar 15: Data and media metrics

Seminar 16: Data and media metrics – Practical Excel session

Seminar 17: Media planning

Seminar 18: Distribution of Creative through the appropriate channels

Seminar 19: Evaluating campaign performance

For a full overview of the Advertising & Media Executive standard please click on the following link:

https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0

Personal Qualities:

Not Applicable

Things to consider:

Benefits
We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.
We work a 9-day fortnight, meaning staff have every other Friday off!
We’ve built a benefits package that invests in our employees’ long-term personal and professional growth and wellbeing.
Up to £189 a month travel allowance

Future prospects:

Potential of a full time position is available for the right candidate upon successful completion of the apprenticeship

Apply

Meet Meg – Advertising & Media Apprentice