Digital Account Manager Apprentice - Multi-channel Marketer apprenticeship

Company:

GOUGH MARKETING GROUP LTDGOUGH MARKETING GROUP LTD

Address:

137 Golden Cross Lane ,Bromsgrove ,B61 0LA

Hours per week: 40

Salary: £ 20000 peryear

Working week: Monday to Friday

Closing Date: 06/07/2026 12:00 am

Description:

Role Purpose

This is a client-facing role focused on communication, coordination, and delivery. Responsible for ensuring clients are informed and that work is executed.

Key Responsibilities

Attend client meetings to form and maintain client relationships
Manage communication and follow-ups with clients
Ensure campaign delivery completion
Provide support across marketing channels, including socials, Meta and Google
Use AI to improve campaign efficiency

Success After 6–12 Months

Running client communication independently
Leading parts of meetings
Owning accounts
Driving delivery

Requirements:

Person Specification

Must Have:

Confidence with engaging and communicating with clients
Strong organisational skills
Communication skills
knowledge and regular usage of AI tools

Willing to Learn:

Fundamentals of marketing – via the Multi-channel Marketer apprenticeship
Commercial awareness

Nice to Have:

Customer-facing experience
Shared Culture Fit
Exposure or foundational knowledge of AI tools
Avid self-learner
Positive and ambitious
Comfortable with pace and ambiguity
Strong communicators
Team player

Skills required:

Training to be provided:

You will be completing Level 3 Multi-Channel Marketer Apprentice

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation:Planning and Development

Content Creation:Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Things to consider:

Occasional Friday working from home

Future prospects:

Potential for full-time employment upon successful completion of the apprenticeship

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