Multi-Channel Marketer Apprentice (Level 3)

Company:

THE CLIFTON COMMUNITY ARTS CENTRE LIMITEDTHE CLIFTON COMMUNITY ARTS CENTRE LIMITED

Address:

1 Station Rd ,Telford ,TF1 1BY

Hours per week: 37.5

Salary: £ 15600 perweek

Working week: Monday - Friday

Description:

This role is designed to fully support the Level 3 Multi-Channel Marketer Apprenticeship Standard, giving you structured experience across content, campaigns, channels, and performance reporting.

What You’ll Do (Key Responsibilities)

Event Promotions & Campaign Delivery

Support planning and delivery of promotions for:
What’s On programming, new releases, special screenings
Live cinema/events (e.g., NT Live, Opera)}
Seasonal campaigns (school holidays, Christmas, summer, community events)
Help build and maintain a simple content calendar and weekly priorities.
Coordinate campaign assets and messaging across channels to ensure consistency.

Audience & Community Engagement

Help manage and respond to messages/comments in a timely, friendly tone.
Support community marketing initiatives including:
WOW membership, gift cards, seat sponsorship
Volunteering and partnership activity
Take and triage enquiries (online and in-person where needed), escalating to the right team member.

Copywriting, Film Research & Editorial Content

Research upcoming films and write engaging descriptions for the website and e-shot/newsletter.
Write short film reviews and community/event highlights (tone and length guided by the team).
Draft and refine copy for:
Social posts, captions, stories/reels
Website updates and listings
Email/newsletter content
Posters/flyers and other collateral

Social Media Management (FB/X/Instagram/TikTok)

Create, schedule, and publish content across Facebook, X, Instagram, and TikTok.
Source and/or capture photos and short-form video for social (where appropriate and permitted).
Support basic community management and social listening (what people are saying, what content lands).

Email Marketing

Support creation of the weekly newsletter:
Selecting and structuring content
Drafting copy and calls-to-action
Improving subject lines and CTAs through simple testing
Help grow the subscriber list and improve engagement (open/click rates) through basic segmentation where possible.

Website Updates & Listings Accuracy

Update the website with film/event pages, news posts, banners, and basic housekeeping.
Ensure listings are accurate and consistent (dates/times, pricing, links, “Book now” CTAs).
Upload and format content and images in line with brand style.

Media Archive & Asset Management

Organise and maintain the media archive (photos, video clips, artwork, posters).
Ensure files are named, stored, and tagged consistently so content is easy to find and reuse.

Marketing Collateral & Local Promotion

Develop simple marketing collateral (posters, flyers, digital screens, partner packs) using tools like Canva/Adobe Express.
Create partner toolkits (copy, images, links) to make sharing easy for local businesses, schools, and community groups.

PR Assistance

Support basic PR tasks such as:
Drafting short press releases or event notes
Compiling media lists and outreach templates
Gathering quotes, images, and event details for press

Performance Tracking & Reporting

Track weekly performance across channels (where data is available):
Top posts and engagement
Website clicks/traffic drivers
Email open/click rates
Ticket sales drivers (where possible)
Produce a short weekly update: “what worked / what to try next.”

Requirements:

Maths and English GCSEs at Grade C/4 or above

Skills required:

Communication skills, IT skills, Attention to detail, Team working, Creative,

Training to be provided:

You will be completing Level 3 Multi-Channel Marketer Apprentice

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation:Planning and Development

Content Creation:Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Personal Qualities:

Not Applicable

Things to consider:

This is an in-person role, so you need to be able to get to the location.

Future prospects:

Potential for Full-Time Employment upon successful completion of the apprenticeship

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