Digital Marketing Apprentice

Company:

Address:

Unit 101 Scott House, The Custard Factory, Gibb Street ,Birmingham ,B9 4AA

Hours per week: 30

Salary: £ 226.5 perweek

Working week: 9 - 4 Mon to Friday

Description:

Ghetti Joe have an exciting opportunity for an enthusiastic and dedicated Digital Marketing Apprentice to join their team.

Ghetti Joe, is an agency based in Birmingham’s digital and creative quarter Digbeth. The company handles a variety of projects across an array of industries.

Working alongside our marketing team, you will be able to learn and develop skills related to every aspect of digital marketing and you will be involved in handling accounts from the retail sector, hospitality and leisure, culture and festivals.

You will be tasked to develop digital strategies and plan marketing campaigns from start through to completion, using social media channels, measuring and analysing, copy writing and content creation, email marketing, and much more.

As a member of the marketing team you will be working closely with our social media executive. As part of your digital marketing apprenticeship you will be guided and supported through all aspects of content writing, sourcing and scheduling content, pitching blogs and articles, developing online campaigns and e-shots and general marketing material.

This role requires an enthusiastic and motivated young person who has a general interest in all aspects of marketing.

The role will involve:

Creating engaging content
Copywriting for online articles and blogs for clients
Handling various social media accounts
Co-producing online campaigns
Working alongside the Social Media editor on multiple projects at one time
Writing and building creative content to deadlines
Attending brainstorming meetings
Completing high volumes of content on a daily/weekly basis
Gathering data and analysing the results
Compiling reports
Researching and developing ideas and campaigns

As part of a small team you will be required to carry out tasks as and when required this includes general office and cleaning duties. You’ll be expected to pitch in and do a whole range of jobs that a small creative company needs doing.

Requirements:

You need to have a GCSE in Maths and English at Grade 4/C or above.

Skills required:

Communication skills, IT skills, Attention to detail, Organisation skills, Creative, Initiative,

Training to be provided:

You will be completing Level 3 Multi-Channel Marketer Apprentice

(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation:Planning and Development

Content Creation:Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Personal Qualities:

Not Applicable

Things to consider:

Must be able to travel to the centre of Birmingham as office based in the centre of Digbeth.

Future prospects:

- Develop skills in content creation and digital marketing strategies.
- Work on some of the city’s biggest calendar events
- Progression within the team.
- Upskill and training provided

Apply

Meet Hasan – Business Admin Apprentice at Creative Alliance