Meet Hasan – Business Admin Apprentice at Creative Alliance
We spoke with Hasan about his Business Administration Apprenticeship at…
Company:
Digital Marketing Apprentice
BOWLER HAT INTERNET SERVICES LIMITED
Address:
112 Zellig Building ,Birmingham ,B9 4AT
Hours per week: 35.25Salary: £ 13840 peryearWorking week: 9 till 5 Monday to Thursday and 9 till 4 Friday with 45 minutes lunch each day
Description:
Bowler Hat are looking for a curious and ambitious Digital Marketing Apprentice to join their team. This is an exciting opportunity to learn how marketing works in the age of AI and to be part of building the systems that will shape its future.
You’ll gain hands-on experience while contributing to our in-house frameworks and tools:
-
ALCHEMY – a website planning methodology, book, and AI tool
-
REP – a digital marketing planning framework, book, and AI tool.
- INSIGHT – an analytics framework and methodology to drive marketing success.
Alongside training, you’ll support projects across Google, Meta, websites, analytics, and more – helping businesses navigate and flourish in an AI-driven world.
Primary focus areas:
- AI in Marketing – understanding how AI is transforming advertising, targeting, and strategy.
- Google – learning how to run campaigns across Google Ads, Search, and Performance Max.
- Meta – creating and testing campaigns on Facebook and Instagram.
- Websites – planning effective, strategic websites using the ALCHEMY methodology.
- Analytics & Insight – using our INSIGHT framework to turn user data into decisions.
Secondary areas:
- Other social platforms – LinkedIn, TikTok, and emerging channels.
- Other online advertising – beyond Google and Meta.
Note: This is not a social media management role.
Requirements:
You need to have a GCSE in Maths and English at Grade 4/C or above.
Skills required:
Customer care skills, Problem solving skills, Administrative skills, Initiative, Team working, Analytical skills,
Training to be provided:
You will be completing Level 3 Multi-Channel Marketer Apprentice
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
- Creating your Portfolio
- Marketing Principles & Theory
- Branding Theory and Effective Communication
- Understanding your Audience & Customer Journey
- Research Methodologies and Competitor Analysis
- Understanding Business Vision and Objectives
- Budget Management – Understanding ROI
- Marketing Campaign Planning and Scheduling
- Marketing Plan Implementation
- Content Creation:Planning and Development
- Content Creation:Tools (Practical)
- Copywriting – Persuasive writing techniques
- Quality, Standards and Legislation
- SEO: Introduction
- CMS/WordPress & Cornerstone Content
- Metrics & Analytics: Measurement tools
- Reports & Optimisation: Google Analytics
The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Personal Qualities:
Not Applicable
Things to consider:
You need to ensure that the employer is within a commutable distance on a daily basis.
Future prospects:
Bowler Hat are looking for an enthusiastic and motivated Apprentice who has the potential to become a long term employee and / or progress up to a Degree Apprenticeship in Marketing.