Autotrader
AutotraderA UK-based digital automotive marketplace that has been connecting car…
Appoint or upskill your first MarComms apprentice with structured training, strategic guidance, and measurable outcomes.
Marketing & Communication with confidence
Partnership between:
Apprenticeships designed for
Multi-Academy Trusts
Marketing Apprenticeships Tailored for Education
You recognise the need for professional marketing and communications in your multi-academy trust, but without an internal strategy or capacity to guide it, the role can easily underdeliver. This collaboration between Creative Alliance and MarCommEd removes that risk.
Whether you’re retraining an existing staff member or appointing your first communications executive, you’ll get the training, plan, and mentoring to make the role a success.
Book a Call
How it Works
Our partnership combines the apprenticeship programme with
MarCommEd’s education communications expertise to create a complete support
structure:
- Strategic communications planning for your trust’s objectives
- 18 months of accredited training through the Apprenticeship Levy
- Hands-on mentoring and project guidance to ensure progress and impact
- Structured campaign delivery and reporting
This can be delivered through a new hire or by developing an existing staff member into the role — either way, you’ll establish a sustainable communications function.
Why it Works
Over £500 million of levy funding goes unused each year — this is a chance to invest it in building your trust’s future capability.
85% of Creative Alliance apprentices stay with their employer.
91% take on more responsibility after completion.
86% of education employers say apprenticeships close skill gaps and support succession planning.
Ready to build your MarComms capability?
Register your interest below and we’ll arrange a short call to explore how this can work for your trust.
Book a Call
Where They’ll Make an Impact
Your new or newly trained MarComms executive will help you build capacity and credibility across the four pillars of education marketing and communications:
They’ll use insight and creative strategy to drive outcomes like pupil admissions growth
and staff recruitment. Expect campaigns that include:
- Market analysis to identify your key audiences
- Admissions campaigns and open-event promotion
- SEO and social media content to increase reach and awareness
- Recruitment marketing that attracts the right staff through storytelling
They’ll strengthen your reputation with parents, prospective staff, and the wider
community, through:
- A refreshed, informative website and consistent social presence
- Parent newsletters and community updates
- Media-ready content and local news stories
- Crisis communication preparedness and coordination
They’ll position your trust as a thought leader in the sector and a valued part of the community, by:
- Building relationships with local media and civic organisations
- Managing community engagement initiatives
- Supporting stakeholder communications and reporting
- Preparing award submissions and recognition campaigns
They’ll enhance culture and alignment across your schools to improve staff retention and
engagement, by:
Developing internal newsletters and staff updates
Streamlining information sharing through intranet or hub systems
Supporting leadership messaging and two-way feedback
Promoting achievements and celebrating success stories
Programme Timeline
Months 1–3
Discovery and strategy development
Months 4–9
Training and campaign implementation
Months 10–15
Strategic alignment, stakeholder communication, and measurable reporting
Months 16–18
Succession planning and scaling what works
Learn more about the Marketing Apprenticeship Programme:
Case Study
Top 3% Training Provider
accredited
industry recognised
WHY CREATIVE ALLIANCE & MarCommEd?
Creative Alliance is a leading national apprenticeship provider in creative, digital, and marketing disciplines. Trusted by top educational trusts, Creative Alliance deliver high completion rates, tailored learning, and long-term support. MarCommEd is the UK’s network for education marketing professionals, bringing mentoring, sector insights, and best practice to every programme.
Together, we help you build a capable, confident communications function that strengthens your trust’s brand, culture, and engagement.
Ready to build your MarComms capability?
Register your interest below and we’ll arrange a short call to explore how this can work for your trust.
Book a Call
“Working with Creative Alliance has been a game changer for how we take on apprentices at Global“
Aimee Barby
Talent Development Manager at Global Media & Entertainment
“From initial brief through to our recruitment event and eventually onboarding our learners – the process and support has been brilliant.”
Iona McDonald
Head of Talent Acquisition Ambassador Theatre Group
We’ve worked with Creative Alliance since BBJ&K was founded 7 years ago, as we believe in growing talent and shaping futures within our organisation…in some instances, developed previous apprentices through to director level; so we really believe in the apprenticeship program.
Emma Baxter
Managing Director
