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SWOF Media Tester

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Gustavo Tovar

I took what is probably now the traditional route into a career in the creative sector.

Did a degree in Film and Media, worked for free, making videos for anyone, started to make a little bit of money, got a lucky break and got a job as a producer at an advertising agency.

It was messy, it was unclear and I got very close to changing career. I also realised, I learnt most of what I needed for the sector while muddling through those first roles, not from my degree. Mise En Scene never really came up (IYKYK).

Why it’s essential to build apprenticeships into your team Altered Changed

Ensure that GEN Z becomes a powerhouse for your business.

So what happens to a sector that doesn’t cultivate and develop talent; well it means that ultimately you are taking from a smaller pool of talent.  There will be hundreds of people that potentially didn’t have the financial support I did, or the luck, or the guidance. Most other industries invest in the sector with fully realised talent pathways, apprenticeships and graduate schemes. Which means they get diversity of ideas and innovation with the people they bring in.

Apprenticeships can be a real answer to this concern, looking at larger agencies who are already ahead on this, developing core entry level apprenticeship programmes that support their teams as well as develop their workforce upskilling with higher level apprenticeships. Not only that but for the first time ever over half of young people coming out of college are looking at apprenticeships as a way to further their career. Are you going to miss out?

Marketing Apprenticeship Progression Route

This journey is illustrated with our marketing apprenticeships – These apprenticeships can be ran individually or back to back, ensuring a direct and fast-paced route to success!

Multi-Channel Marketer (Level 3)

Building foundational skills across marketing channels and understanding customer journeys.

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Marketing Executive (Level 4)

Developing strategic thinking, campaign management, and data-driven decision-making.

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Marketing Manager (Level 6)

Leading teams, driving performance, and translating business needs into impactful strategies.

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This structured journey ensures that by the time learners reach managerial roles, they aren’t just ready to lead – they’re ready to deliver measurable outcomes for the business and inspire their teams to perform at their best.

What does an apprenticeship cost?

With up to 95% of the training costs covered by the government, any organisation can overcome their current challenges through the knowledge and skills that a degree equivalent apprenticeships can provide. You can develop your current team, on-the-job, while protecting your budget.

  • Short-term Impact: noticeable improvements in strategy, productivity, and outcomes.
  • Long-term Investment: measurable business growth, stronger leadership, and managers who stay.
Get Started

Book a call with our team today.

We can help you find the right apprenticeship to develop your team and show you how this training will deliver results for your organisation.

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