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Marketing Manager

This is a degree level apprenticeship specifically developed to build knowledge, skills and confidence in effective marketing leadership roles.

A Marketing Manager will develop, position and promote the products or services of the company, selecting appropriate channels and using appropriate messaging. They have a strategic focus, ensuring that marketing activities align to brand guidelines and shape business needs and objectives and deliver a return on investment.

Being a Marketing Manager requires in-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers. From overseeing the marketing budget, planning and implementing campaigns to tracking their success and reporting back to senior management.

Typical Job Roles:

Marketing Manager
Marketing and Communications Manager
Corporate Communications Manager
Product/Proposition Manager
Insight/Innovations Manager

Duration

19 – 24 months

Level

6 (equivalent to a Degree)

Delivery

Remote

What you need to apply

Right to work in the UK
Lived in the UK for the past 3 years
A grade of 4/C GCSE (or equivalent) in Maths and English
Not previously studied the course content at the same or higher level

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Who is this for?

This course is for someone who is looking to dip their toe into management and take on team members who they are responsible for. Or it is for someone who is looking for key support, theory and understanding on managing a marketing team for a company or in an agency. This does not have to be a large team but you need to be managing or have the responsibility of at least one other person.

How is it delivered?

Through Creative Alliance’s blended delivery method that has been specifically developed for work-based learning in the creative sector.

121 coaching
Every learner has a 121 development coach that will work with them directly. The coach will help guide them, develop them and set them assignments and projects that are tailored to the role that they do.

Seminars
The course will have a programme of seminars that will contribute to around 3 months of the apprenticeship. This will be a live online delivered session that will look to help you build the knowledge, skills and behaviours. Each Session will be attributed with a task and project to complete that will contribute to your portfolio.

This course will give you the following skills:

How to develop a high-level marketing strategy that empowers your team and achieves success.
Understand how to manage creative people, motivate and achieve success
How to implement strategies from a management level and ensure that you measure success
How to analyse and interpret results of marketing and make strategic and impactful decisions.
Understand how to manage budgets and allocate resources.
Manage product portfolio and relationships with customers.
Leadership and skills on how to get the best out of your team.

Course Overview

The Apprenticeship

Seminars

Throughout the 19 – 24 month qualification, there are 12 mandatory seminars.

01

Strategic Marketing Concepts and Theories

Utilising theory to evaluate business opportunities and strategic growth.

02

Business and Industry Influences

Effective evaluation applying business theories to ensure planning for success.

03

Marketing Planning and Strategy

Developing recommendations and justifying strategic decisions.

04

Consumer Decision-Making, Scenario & Contingency

Consumer behaviour and evaluation of the marketing mix.

05

Measuring and Delivering Return on Investment

Effective financial control and management techniques.

06

Product and Customer Portfolio Management

The importance of product portfolio management within an organisation.

07

Marketing Resource Management

Evaluating marketing resource within the organisation against planning.

08

Service Design, Delivery and Improvement

Service design and performance evaluation, applying an approach.

09

Emerging Trends and Themes in Marketing

The role of technology in developing marketing strategies.

10

Business Systems and Reporting

The importance of robust regular reporting utilising accurate & relevant data.

11

Demonstrating Marketing Leadership

Building leadership skills & empowering teams at pace to deliver objectives.

12

Preparation for End Point Assessment

Full preparation for end point assessment.

Projects

The course will be made up of assignments that are directly related to the seminars, you will have projects that are related to your role that you will need to complete. As well as providing evidence from work based projects. All assignments and projects will be supported by your development coach and used as part of your portfolio.

These are sample and simplified examples that will give you a flavour of the types of projects you will get.

Example Project 1: Marketing Business Case

You will produce a marketing business case; using in-depth research and marketing theories to evaluate consumer behaviour and your organisation’s market position to present a strategic marketing opportunity, including the following analysis:

Brand evaluation
Reporting robust research and data findings
Presenting compelling recommendations to the business
Budget and ROI
Legal elements and risk analysis

Example Project 2: Strategic Marketing Plan

Develop a strategic marketing plan that carefully aligns to your business objectives.

Present your communications strategy against clear KPIs withall marketing deliverables planned against key metrics to support measurable improvements to your marketing activities. Demonstrating advanced stakeholder management techniques to ensure the implementation and delivery of your marketing activity at a senior level. Clearly demonstrating your ability to identify opportunities to increase income or lead generation and measure outcomes.

Example Project 3: Building a Value Proposition

Develop a compelling value proposition to attract consumers and develop new business opportunities. Supported by key research around your brand proposition present a sophisticated “Value Proposition” to define your USP.

Your report should include the strategic evaluation of:

Your customer: a clear understanding of your audience and their problem
The market: Sophisticated competitor analysis and market influences
Your offering: Clear differentiation of your brand to demonstrate the preferred provider of value.
Your recommendations: A workable delivery of your “Value Proposition” including your projections on measurable outcomes.

End point Assessment

For the Marketing Executive Apprenticeship there is an
end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is graded on their learning. There are two key assessment methods, and this is completed over a 5 month period.

The Marketing Manager End Point Assessment (EPA) involves the following:

Assessment 1 – Project Showcase

4000-word Project Report
Presentation and Q&A

Assessment 2 – Professional Discussion

Reviews

I knew university wasn’t going to be for me, so I decided to do an apprenticeship instead. Creative Alliance have really helped me with my confidence and employability skills.

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Lubna – Marketing and Communications Apprentice at Creative Alliance

Just following up on last night’s event. Can I firmly just say a massive thank you to you and Noel for allowing me to attend such an eye opening and career driving event. I really enjoyed networking with so many amazing creatives.

Joe - Digital Content Producer Apprentice at Birmingham City FC

I wanted to do an apprenticeship instead of University because of the workplace experience I could gain

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Jordan – Junior Developer Apprentice at Bareface Media

My development coach has been great, as I have struggled in some instances, and he has continually helped me stay on track with my projects. I am happy as I have started to feel like I am getting somewhere with my work, and I have enjoyed my time as an apprentice.

Jonathan - Digital Marketing Apprentice at Cooksongold

James keeps me up to date with news and other sources related to digital marketing, which is engaging and also continues to help me develop my knowledge. He always makes sure to check up regularly on how I am doing and feeling in my apprenticeship and I am happy.

Shekinah - Digital Marketing Apprentice

I felt Beatfreaks really treated me like a normal employee, rather than just a young apprentice

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Bradley - Creative Media Apprentice at Beatfreeks

Absolutely brilliant learning provider, coming towards the end of my time as an apprentice, I’ve had full support and backing the entire way. Excellent.

Luke - Digital Marketing Apprentice at Swof Media

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Marketing Manager

Typical Job Roles:

Course Overview

The Apprenticeship

Seminars

01

02

03

04

05

06

07

08

09

10

11

12

Projects

End point Assessment

Reviews

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