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Marketing Manager

This is a degree level apprenticeship specifically developed to build knowledge, skills and confidence in effective marketing leadership roles.

A Marketing Manager will develop, position and promote the products or services of the company, selecting appropriate channels and using appropriate messaging. They have a strategic focus, ensuring that marketing activities align to brand guidelines and shape business needs and objectives and deliver a return on investment.

Being a Marketing Manager requires in-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers. From overseeing the marketing budget, planning and implementing campaigns to tracking their success and reporting back to senior management.

Typical Job Roles:

Marketing Manager
Marketing and Communications Manager
Corporate Communications Manager
Product/Proposition Manager
Insight/Innovations Manager

Duration

19 – 24 months

Level

6 (equivalent to a Degree)

Delivery

Remote

What you need to apply

Right to work in the UK
Lived in the UK for the past 3 years
A grade of 4/C GCSE (or equivalent) in Maths and English
Not previously studied the course content at the same or higher level

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Who is this for?

This course is for someone who is looking to dip their toe into management and take on team members who they are responsible for. Or it is for someone who is looking for key support, theory and understanding on managing a marketing team for a company or in an agency. This does not have to be a large team but you need to be managing or have the responsibility of at least one other person.

How is it delivered?

Through Creative Alliance’s blended delivery method that has been specifically developed for work-based learning in the creative sector.

121 coaching
Every learner has a 121 development coach that will work with them directly. The coach will help guide them, develop them and set them assignments and projects that are tailored to the role that they do.

Seminars
The course will have a programme of seminars that will contribute to around 3 months of the apprenticeship. This will be a live online delivered session that will look to help you build the knowledge, skills and behaviours. Each Session will be attributed with a task and project to complete that will contribute to your portfolio.

This course will give you the following skills:

How to develop a high-level marketing strategy that empowers your team and achieves success.
Understand how to manage creative people, motivate and achieve success
How to implement strategies from a management level and ensure that you measure success
How to analyse and interpret results of marketing and make strategic and impactful decisions.
Understand how to manage budgets and allocate resources.
Manage product portfolio and relationships with customers.
Leadership and skills on how to get the best out of your team.

Course Overview

The Apprenticeship

Seminar Overview

This degree level apprenticeship is structured into 6 modules specifically designed to support the development of key marketing knowledge and skills.

Each module is up to a 14-week block spanning the duration of the programme. The modules are aligned to a significant assessment project to ensure continuous progression throughout the duration of the programme and is supported by seminars, workshops, assessment reviews and 1-2-1 coaching.

Module 1

Strategic Marketing Concepts and Theories – Marketing Theory, Brand Theory and Emerging Trends
Business and Industry Influences – Regulatory and Compliance, Business Mission and Values, and Wider Business Perspectives
Project Review 1-2-1’s – (Project 1)

Module 2

Consumer & Organisation Decision-Making, Scenario Planning
Advanced Stakeholder Management (Value Proposition)
Consumer Relationship Management (CRM) – (Value Proposition)
Measuring and Delivering Return on Investment
Reliable Data Sources and Performance Metrics
Building Your Value Proposition
Project Review 1-2-1’s – (Project 2)

Module 3

Marketing Planning and Strategy + Assessment Workshop
Using Data to Drive Measurable Marketing Success
Analytics for Strategic Marketing Growth
Effective Evaluation Strategies for Robust Marketing Outcomes
Project Review 1-2-1’s – (Project 3)

Module 4

Marketing Resource Management + Assessment Workshop
Service Design, Delivery and Improvement
Exploring New Opportunities and Income Generation
Service Design, Delivery and Improvement Assessment
Project Review 1-2-1’s – (Project 4)

Module 5

Comprehensive Evaluation Methods for the Assessment of Marketing Activities
Strategies to Deliver Continuous Improvements
Business Systems and Reporting
Advanced Analytics for Data-Driven Insights
Marketing Evaluation – Assessment Workshop
Project Review 1-2-1’s – (Project 5)

Module 6

Demonstrating Marketing Leadership + Assessment Workshop
Introduction to End-point Assessment
Business Report Writing
End-point Assessment Workshop
Project Review 1-2-1’s – (Project 6)

Projects

The course will be made up of 6 projects directly related to the seminars, modules and the apprentices role. All assignments and projects will be supported by the development coach and used as part of the portfolio.

These are sample and simplified examples that will give you a flavour of the types of projects you will get.

Example Project 1: Marketing Business Case

You will produce a marketing business case; using in-depth research and marketing theories to evaluate consumer behaviour and your organisation’s market position to present a strategic marketing opportunity, including the following analysis:

Brand evaluation
Reporting robust research and data findings
Presenting compelling recommendations to the business
Budget and ROI
Legal elements and risk analysis

Example Project 2: Strategic Marketing Plan

Develop a strategic marketing plan that carefully aligns to your business objectives.

Present your communications strategy against clear KPIs withall marketing deliverables planned against key metrics to support measurable improvements to your marketing activities. Demonstrating advanced stakeholder management techniques to ensure the implementation and delivery of your marketing activity at a senior level. Clearly demonstrating your ability to identify opportunities to increase income or lead generation and measure outcomes.

Example Project 3: Building a Value Proposition

Develop a compelling value proposition to attract consumers and develop new business opportunities. Supported by key research around your brand proposition present a sophisticated “Value Proposition” to define your USP.

Your report should include the strategic evaluation of:

Your customer: a clear understanding of your audience and their problem
The market: Sophisticated competitor analysis and market influences
Your offering: Clear differentiation of your brand to demonstrate the preferred provider of value.
Your recommendations: A workable delivery of your “Value Proposition” including your projections on measurable outcomes.

End point Assessment

For the Marketing Executive Apprenticeship, the EPA Process consists of two assessment methods.

5-month long Project Showcase
70-minute Professional Discussion

Project Showcase

This method combines 3 components – a Project Report, a Presentation and a Q&A which are marked and awarded a grade, the purpose of which are to showcase the apprentice’s Marketing Plan Project. The project report will be submitted to the EPAO for remote assessment prior to the 20 minute Presentation and 30 minute Question and Answer. The Project Showcase is based upon an end-to-end Marketing Plan that the apprentice has designed and developed during the EPA period.

Presentation and Q&A: This part involves the following:

20 minute Presentation of their project.
30 minute Q and A session with the assessor.

Professional Discussion

This will be a 70-minute discussion with an assessor and they will ask questions about the apprentice’s competency, behaviours and professionalism in their role. They will be asking scenario-based questions to get an understanding of how the learner would apply their knowledge and skills to the situation.

Reviews

My apprenticeship with Creative Alliance helped me refine my photography and graphic design skills while also learning the fundamentals of digital marketing. It gave me the opportunity to apply my creativity in a professional setting and understand how my skills fit into the industry.

Ibi

Digital Marketing Apprentice

I felt Beatfreaks really treated me like a normal employee, rather than just a young apprentice

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Bradley - Creative Media Apprentice at Beatfreeks

James keeps me up to date with news and other sources related to digital marketing, which is engaging and also continues to help me develop my knowledge. He always makes sure to check up regularly on how I am doing and feeling in my apprenticeship and I am happy.

Shekinah - Digital Marketing Apprentice

I definitely recommend any other creative individuals, who are also deciding on how to get into the creative world to look at applying for an apprenticeship at Creative Alliance!! Best decision I’ve ever made!

Nia

Content Creator Apprentice

I wanted to do an apprenticeship instead of University because of the workplace experience I could gain

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Jordan – Junior Developer Apprentice at Bareface Media

Absolutely brilliant learning provider, coming towards the end of my time as an apprentice, I’ve had full support and backing the entire way. Excellent.

Luke - Digital Marketing Apprentice at Swof Media

Just following up on last night’s event. Can I firmly just say a massive thank you to you and Noel for allowing me to attend such an eye opening and career driving event. I really enjoyed networking with so many amazing creatives.

Joe - Digital Content Producer Apprentice at Birmingham City FC

I knew university wasn’t going to be for me, so I decided to do an apprenticeship instead. Creative Alliance have really helped me with my confidence and employability skills.

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Lubna – Marketing and Communications Apprentice at Creative Alliance

My development coach has been great, as I have struggled in some instances, and he has continually helped me stay on track with my projects. I am happy as I have started to feel like I am getting somewhere with my work, and I have enjoyed my time as an apprentice.

Jonathan - Digital Marketing Apprentice at Cooksongold

The support I have received from my development coach has been exceptional and I have gained so many new skills that will benefit my career path.

Stephen

Production Assistant Apprentice

With an apprenticeship you learn probably ten times faster than on any other kind of learning. It’s really great that I’ve been able to find something where I can learn on the job with experienced professionals and also gain a qualification.

Sophia

Production Assistant Apprentice

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Course Overview

The Apprenticeship

Seminar Overview

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Projects

End point Assessment

Project Showcase

Professional Discussion

Reviews

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