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Marketing Manager

This is a degree level apprenticeship specifically developed to build knowledge, skills and confidence in effective marketing leadership roles. 

A Marketing Manager will develop, position and promote the products or services of the company, selecting appropriate channels and using appropriate messaging. They have a strategic focus, ensuring that marketing activities align to brand guidelines and shape business needs and objectives and deliver a return on investment.

Being a Marketing Manager requires in-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers. From overseeing the marketing budget, planning and implementing campaigns to tracking their success and reporting back to senior management.

Typical Job Roles:
  • Marketing Manager
  • Marketing and Communications Manager
  • Corporate Communications Manager
  • Product/Proposition Manager
  • Insight/Innovations Manager
Duration
19 – 24 months
Level
6 (equivalent to Degree Level)
Delivery

Remote

What you need to apply
  • Right to work in the UK
  • Lived in the UK for the past 3 years
  • A grade of 4/C GCSE (or equivalent) in Maths and English
  • Not previously studied the course content at the same or higher level
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Who is this for?

This course is for someone who is looking to dip their toe into management and take on team members who they are responsible for. Or it is for someone who is looking for key support, theory and understanding on managing a marketing team for a company or in an agency. This does not have to be a large team but you need to be managing or have the responsibility of at least one other person.

How is it delivered?

Through Creative Alliance’s blended delivery method that has been specifically developed for work-based learning in the creative sector.

121 coaching
Every learner has a 121 development coach that will work with them directly. The coach will help guide them, develop them and set them assignments and projects that are tailored to the role that they do.

Seminars
The course will have a programme of seminars that will contribute to around 3 months of the apprenticeship. This will be a live online delivered session that will look to help you build the knowledge, skills and behaviours. Each Session will be attributed with a task and project to complete that will contribute to your portfolio.

This course will give you the following skills:
  • How to develop a high-level marketing strategy that empowers your team and achieves success.
  • Understand how to manage creative people, motivate and achieve success
  • How to implement strategies from a management level and ensure that you measure success
  • How to analyse and interpret results of marketing and make strategic and impactful decisions.
  • Understand how to manage budgets and allocate resources.
  • Manage product portfolio and relationships with customers.
  • Leadership and skills on how to get the best out of your team.

Course Overview

The Apprenticeship

Module

This is a degree level apprenticeship specifically developed to build knowledge, skills and confidence in effective marketing leadership roles. The programme has a strategic focus, ensuring that marketing activities align to brand guidelines and shape business needs and objectives and deliver a return on investment. Being a Marketing Manager requires in-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers. Responsibilities include overseeing the marketing budget, planning and implementing campaigns, tracking their success, and reporting back to senior management.

The course will be made up of 6 modules directly related to the seminars, and the apprentices role. All assignments and projects will be supported by the development coach and used as part of the portfolio.

Module 1 – Business Case
The foundations of strategic marketing, exploring core theories, brand management, and emerging trends that shape effective practice.

Module 2 – Building a Value Proposition
The module covers consumer behaviour, measuring ROI, sourcing reliable data, and using performance metrics to evidence marketing impact.

Module 3 – Strategic Marketing Plan
Focuses on the development of a robust strategic marketing plan, from analysis and strategy creation to practical application.

Module 4 – Developing Product Service Delivery
Manage marketing resources effectively while designing and delivering services that meet business and customer needs.

Module 5 – Complex Marketing Evaluation
Developing advanced evaluation and analytics skills to assess the effectiveness of complex marketing activities.

Module 6 – Business Report
Prepares you to demonstrate leadership and professional impact through a structured business report.

Seminar Overview

This degree-level apprenticeship is structured into 6 modules specifically designed to support the development of key marketing knowledge and skills. 

Each module is up to a 14-week block spanning the duration of the programme. The modules are aligned to a significant assessment project to ensure continuous progression throughout the duration of the programme and is supported by seminars, workshops, assessment reviews and 1-2-1 coaching.

Throughout the 24-month qualification, there are 50 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.

Introduction

01 – Introduction to Marketing Manager Level 6
02 – Assessment Plan and Workshop

Module 1: Business Case

03 – Strategic Marketing Concepts and Theories – Marketing Theory
04 – Strategic Marketing Concepts and Theories – Brand Theory
05 – Strategic Marketing Concepts and Theories – Emerging Trends
06 – Module Review 1-2-1’s – (Module 1)
07 – Business and Industry Influences – Regulatory and compliance
08 – Business and Industry Influences – Business Mission and Values
09 – Business and Industry Influences – Wider Business Perspectives
10 – Module Review 1-2-1’s – (Module 1)

Module 2: Building a Value Proposition

11 – Consumer & Organisation Decision-Making, Scenario Planning
12 – Advanced Stakeholder Management (Value Proposition)
13 – Consumer Relationship Management (CRM) – (Value Proposition)
14 – Module Review 1-2-1’s – (Module 2)
15 – Measuring and Delivering Return on Investment
16 – Reliable Data Sources and Performance Metrics
17 – Building Your Value Proposition
18 – Module Review 1-2-1’s – (Module 2)

Module 3: Strategic Marketing Plan

19 – Marketing Planning and Strategy – Morning
20 – Marketing Planning and Strategy – Afternoon
21 – Marketing Planning and Strategy – Plan Assessment Workshop
22 – Module Review 1-2-1’s – (Module 3)
23 – Measuring and Delivering Return on Investment
24 – Analytics for Strategic Marketing Growth
25 – Effective Evaluation Strategies for Robust Marketing Outcomes
26 – Module Review 1-2-1’s – (Module 3)

Module 4: Developing Product Service Delivery

27 – Marketing Resource Management – Morning
28 – Marketing Resource Management – Afternoon
29 – Marketing Resource Management – Assessment Workshop
30 – Module Review 1-2-1’s – (Module 4)
31 – Service Design, Delivery and Improvement
32 – Exploring New Opportunities and Income Generation
33 – Service Design, Delivery, Improvement – Assessment Workshop
34 – Module Review 1-2-1’s – (Module 4)

Module 5: Complex Marketing Evaluation

35 – Evaluation Methods – Assessment of Marketing Activities
36 – Strategies to Deliver Continuous Improvements
37 – Marketing Evaluation – Assessment Workshop
38 – Module Review 1-2-1’s – (Module 5)
39 – Business Systems and Reporting
40 – Advanced Analytics for Data Driven Insights
41 – Marketing Evaluation – Assessment Workshop
42 – Project Review 1-2-1’s – (Project 5)

Module 6: Business Report

43 – Demonstrating Marketing Leadership – Morning
44 – Demonstrating Marketing Leadership – Afternoon
45 – Demonstrating Marketing Leadership – Assessment Workshop
46 – Module Review 1-2-1’s – (Module 6)
47 – Introduction to End Point Assessment
48 – Business Report Writing
49 – End Point Assessment Workshop
50 – Module Review 1-2-1’s – (Module 6)

End point Assessment

For the Marketing Executive Apprenticeship, the EPA Process consists of two assessment methods. 

  • 5-month long Project Showcase
  • 70-minute Professional Discussion
Project Showcase

This method combines 3 components – a Project Report, a Presentation and a Q&A which are marked and awarded a grade, the purpose of which are to showcase the apprentice’s Marketing Plan Project. The project report will be submitted to the EPAO for remote assessment prior to the 20 minute Presentation and 30 minute Question and Answer. The Project Showcase is based upon an end-to-end Marketing Plan that the apprentice has designed and developed during the EPA period.

Presentation and Q&A: This part involves the following:

  • 20 minute Presentation of their project.
  • 30 minute Q and A session with the assessor.
Professional Discussion

This will be a 70-minute discussion with an assessor and they will ask questions about the apprentice’s competency, behaviours and professionalism in their role. They will be asking scenario-based questions to get an understanding of how the learner would apply their knowledge and skills to the situation.

CIM Associate Membership

Upon completion of the Marketing Manager apprenticeship, you will be able to apply for a FREE CIM Associate Membership.

What’s included?

  • Connect with experienced Mentors
  • Templates and practical guides
  • Exclusive content
  • Up to 15% off online or virtual CIM courses
  • Free CIM online course worth up to £449
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