Content Creator

A Content Creator is responsible for developing, creating and distributing content that can be used across a variety of media including digital, social media, broadcast or in print.

Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns.

Typical Job Roles:

Digital Content Producer
Junior Content Producer
Digital Designer
Graphic Designer
Video Producer
Web Designer
Copy Writer

Duration

15 months

Level

3

What you need to apply

Right to work in the UK
Lived in the UK for the past 3 years
A grade of 4/C GCSE (or equivalent) in Maths and English
Not previously studied the course content at the same or higher level

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Career Progression

Content Creator

Level 3

Marketing Executive

Level 4

Marketing Manager

Level 6

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry.

Career Progression

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry.

Multi-Channel Marketer

Level 3

Marketing Executive

Level 4

Marketing Manager

Level 6

Summary

Course Overview

The Apprenticeship

Core Modules

The apprentice’s training consists of six core modules, delivered one day a week, over the first six months. Core modules are attended by Multi-Channel Marketer, Production Assistant, Ad & Media Executive and Content Creator apprentices, on the first three weeks of each month. For the last week, apprentices receive specialised training to learn skills specific to their standard.

With the core modules completed, apprentices can attend optional Additional Value modules that are chosen in agreement with their employer to attain higher-level skills tailored to their role and the business needs. See the full information for the delivery model and modules..

Principles of Creative, Marketing & Media Module

Core Sessions:

Marketing, advertising & creative principles
Understanding Audiences & Customer Journeys
Branding & Communication
Media Landscape & Standards and Ethics
Research & Data
Project & Supply Chain Management

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Analytics, Data & Optimisation Module

Core Sessions:

Social media
Ad Tech & Programmatic
AI-powered tools
CMS & Digital Platforms
Metrics & Analytics
Reporting & Optimisation

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Campaign & Project Management Module

Core Sessions:

Campaign strategy
Campaign Planning & Scheduling
Creative Briefing & Approval Processes
Budgeting & ROI
Negotiation & Collaboration Skills
Media Buying & Distribution

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Professional Practice & Personal Development Module

Core Sessions:

Professional Development & Industry Knowledge
Emerging technologies & trends: AI
Professional communication skills
Presentation & Pitching Skills
CV and Portfolio workshop
Developing an online presence

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Content Creation & Production Skills Module

Core Sessions:

Content Essentials Pt.1
Content essentials Pt.2
Pixels with Purpose: Creating Assets That Pop
Short-form video and planning
Video Editing Workshops
Audio Production & Editing

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

End Point Assessment Module

Core Sessions:

Understanding the End-Point Assessment
Gateway: Knowing When You’re Ready
Knowledge, Skills & Behaviours (KSBs) Explained
Portfolio Building
Professional Discussion & Presentation Skills

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Added Value Modules

Build your own path, with our Level 4 added value modules. Chosen by the learner and employer to gain advanced skills for the apprentices roles and for greater impact on business objectives.

At the moment, Modular Delivery is being implemented for our Multi-Channel Marketer, Ad & Media Executive, Content Creator and Production assistant standards. These are the added value sessions that can be added to your training:

CreaTech

Module

AI foundations for Creatives & Marketers
AI For Content Ideation & Copywriting
AI for Visual & Audio Creation
AI in Production Workflows
AI in Marketing & Analytics
The Future of AI in the Creative Industries

Arts & Venues

Module

Understanding your Organisation Regulations & Legislation
Understanding audiences & Effective methods of Engagement
Impact & Social Benefit
Your Role and Responsibility
Fundraising for the Arts

Content

Module

Advanced Image Editing
Adobe Illustrator
Adobe After Effects
HTML/CSS
User Experience Design (UX)
User Interface design and prototyping (UI)

Data

Module

Advanced excel
Cleaning up data sources
Power BI for Content & Marketing Insights
Introduction to Python
Predictive Analysis & Trend Forecasting
Interactive Storytelling with Data

Building a Value Proposition

Module

Consumer Decision Making
Advanced Stakeholder Management
Measuring and Delivering Return on Investment
Reliable Data Sources and Performance Metrics

Production

Module

Adobe Premiere Pro & DaVinci Resolve
Creative Video Storytelling
Cameras, lighting and sound
Resource requirements for production
Broadcast resolution, ingesting, editing and Production environments

Marketing Business Cases

Module

Strategic Marketing Concepts and Theories
Strategic Brand Theories
New and emerging trends
Regulatory and compliance frameworks
Wider Business Perspectives

PR & Influencer Marketing

Module

Difference between Digital PR and PR
How does PR fit into your marketing strategy?
Influencer marketing
PR strategy

Introductory Projects

Throughout their apprenticeship a learner will do up to 6 projects that will make up part of their portfolio, below are three examples of the types of project they will do.

Project 1
Content planning, development and pitching
– looking at how to develop your ideas for real projects and pitching them professionally.

Project 2
Content Development – The learner will have to show technical skills in developing content – looking at video, images and copywriting.

Project 3
Content Production and Analysis – In this project, the learner will produce content, be part of distributing the content and then reflect on how it performed.

Timeline

Months 1-3

Preparing for your apprenticeship
Preparing for your Employer
Off-the-Job

Months 7-10

Project 2 – Content Development
Project 3 – Content Production and Analysis

Months 13-18

End Point Assessment

Months 4-6

Project 1 – Content Planning, developing and pitching
Seminars finish

Months 11-12

End Point Assessment preparation
On programme Training Completion

Months 1-3

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 4-6

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 7-10

Seminars
Portfolio Projects
Project Proposal for EPA
Off-the-Job

Months 11-12

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 13-18

End Point Assessment
Complete your apprenticeship

End point Assessment

For the Content Creator there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged of their learning.

The Content Creator EPA involves the following:

Project or campaign evaluation report (x1,500 words), presentation of additional/new content and questions.
Submission of Portfolio

Fast Track

your success

Earn a salary

Develop understandings from experts

Learn in real world scenario’s

Gain a Recognised Certificate

Start your career today

If you’re ready to go further, become an apprentice.

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert in the industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Throughout the 15-month qualification, there are 36 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Centre based/Online learning
Work based training
One to one

Reviews

I knew university wasn’t going to be for me, so I decided to do an apprenticeship instead. Creative Alliance have really helped me with my confidence and employability skills.

Lubna – Marketing and Communications Apprentice at Creative Alliance

My apprenticeship with Creative Alliance helped me refine my photography and graphic design skills while also learning the fundamentals of digital marketing. It gave me the opportunity to apply my creativity in a professional setting and understand how my skills fit into the industry.

Ibi

Digital Marketing Apprentice

Absolutely brilliant learning provider, coming towards the end of my time as an apprentice, I’ve had full support and backing the entire way. Excellent.

Luke - Digital Marketing Apprentice at Swof Media

I definitely recommend any other creative individuals, who are also deciding on how to get into the creative world to look at applying for an apprenticeship at Creative Alliance!! Best decision I’ve ever made!

Nia

Content Creator Apprentice

Just following up on last night’s event. Can I firmly just say a massive thank you to you and Noel for allowing me to attend such an eye opening and career driving event. I really enjoyed networking with so many amazing creatives.

Joe - Digital Content Producer Apprentice at Birmingham City FC

James keeps me up to date with news and other sources related to digital marketing, which is engaging and also continues to help me develop my knowledge. He always makes sure to check up regularly on how I am doing and feeling in my apprenticeship and I am happy.

Shekinah - Digital Marketing Apprentice

I felt Beatfreaks really treated me like a normal employee, rather than just a young apprentice

Bradley - Creative Media Apprentice at Beatfreeks

I wanted to do an apprenticeship instead of University because of the workplace experience I could gain

Jordan – Junior Developer Apprentice at Bareface Media

My development coach has been great, as I have struggled in some instances, and he has continually helped me stay on track with my projects. I am happy as I have started to feel like I am getting somewhere with my work, and I have enjoyed my time as an apprentice.

Jonathan - Digital Marketing Apprentice at Cooksongold

The support I have received from my development coach has been exceptional and I have gained so many new skills that will benefit my career path.

Stephen

Production Assistant Apprentice

With an apprenticeship you learn probably ten times faster than on any other kind of learning. It’s really great that I’ve been able to find something where I can learn on the job with experienced professionals and also gain a qualification.

Sophia

Production Assistant Apprentice

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Resources

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Guide

A career in Content Creation EXPLAINED

Guide

APPRENTICESHIP INTERVIEWS

Guide

Applying for an Apprenticeship

Our extensive range of apprenticeships

Check out our creative, digital and marketing apprenticeships! Our brochure breaks down everything you need to know about doing an apprenticeship with us.

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