Formally Digital Marketer Level 3

Multi-Channel Marketer

As part of the Marketing team, the Multi-Channel Marketers will contribute to the planning and implementation of the Marketing campaigns.

They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of a company or agency.

Marketing is an ever-evolving and thriving industry. This apprenticeship provides a comprehensive range of marketing skills and experiences, from creating Instagram advertising campaigns to email marketing.

Typical Job Roles:

Digital Communications Assistant
Digital Marketing Assistant
Marketing Administrator
Marketing Assistant
Marketing Communications Assistant
Marketing Junior
Social media Assistant

Duration

18 months

Level

3 (equivalent to 2 A-Levels)

What you need to apply

Right to work in the UK
Lived in the UK for the past 3 years
A grade of 4/C GCSE (or equivalent) in Maths and English
Not previously studied the course content at the same or higher level

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Career Progression

Multi-Channel Marketer

Level 3

Marketing Executive

Level 4

Marketing Manager

Level 6

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry.

Career Progression

After completing your Level 3, you will be a working professional. To further develop you can do another apprenticeship to gain new knowledge and skills in the industry.

Multi-Channel Marketer

Level 3

Marketing Executive

Level 4

Marketing Manager

Level 6

Course Overview

The Apprenticeship

Core Modules

The apprentice’s training consists of six core modules, delivered one day a week, over the first six months. Core modules are attended by Multi-Channel Marketer, Production Assistant, Ad & Media Executive and Content Creator apprentices, on the first three weeks of each month. For the last week, apprentices receive specialised training to learn skills specific to their standard.

With the core modules completed, apprentices can attend optional Additional Value modules that are chosen in agreement with their employer to attain higher-level skills tailored to their role and the business needs. See the full information for the delivery model and modules.

Principles of Creative, Marketing & Media Module

Core Sessions:

Marketing, advertising & creative principles
Understanding Audiences & Customer Journeys
Branding & Communication
Media Landscape & Standards and Ethics
Research & Data
Project & Supply Chain Management

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Analytics, Data & Optimisation Module

Core Sessions:

Social media
Ad Tech & Programmatic
AI-powered tools
CMS & Digital Platforms
Metrics & Analytics
Reporting & Optimisation

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Campaign & Project Management Module

Core Sessions:

Campaign strategy
Campaign Planning & Scheduling
Creative Briefing & Approval Processes
Budgeting & ROI
Negotiation & Collaboration Skills
Media Buying & Distribution

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Professional Practice & Personal Development Module

Core Sessions:

Professional Development & Industry Knowledge
Emerging technologies & trends: AI
Professional communication skills
Presentation & Pitching Skills
CV and Portfolio workshop
Developing an online presence

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Content Creation & Production Skills Module

Core Sessions:

Content Essentials Pt.1
Content essentials Pt.2
Pixels with Purpose: Creating Assets That Pop
Short-form video and planning
Video Editing Workshops
Audio Production & Editing

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

End Point Assessment Module

Core Sessions:

Understanding the End-Point Assessment
Gateway: Knowing When You’re Ready
Knowledge, Skills & Behaviours (KSBs) Explained
Portfolio Building
Professional Discussion & Presentation Skills

Specialist Sessions:

These sessions will focus on subjects specific to each individual apprenticeship standard.

Added Value Modules

Build your own path, with our Level 4 added value modules. Chosen by the learner and employer to gain advanced skills for the apprentices roles and for greater impact on business objectives.

At the moment, Modular Delivery is being implemented for our Multi-Channel Marketer, Ad & Media Executive, Content Creator and Production assistant standards. These are the added value sessions that can be added to your training:

CreaTech

Module

AI foundations for Creatives & Marketers
AI For Content Ideation & Copywriting
AI for Visual & Audio Creation
AI in Production Workflows
AI in Marketing & Analytics
The Future of AI in the Creative Industries

Arts & Venues

Module

Understanding your Organisation Regulations & Legislation
Understanding audiences & Effective methods of Engagement
Impact & Social Benefit
Your Role and Responsibility
Fundraising for the Arts

Content

Module

Advanced Image Editing
Adobe Illustrator
Adobe After Effects
HTML/CSS
User Experience Design (UX)
User Interface design and prototyping (UI)

Data

Module

Advanced excel
Cleaning up data sources
Power BI for Content & Marketing Insights
Introduction to Python
Predictive Analysis & Trend Forecasting
Interactive Storytelling with Data

Building a Value Proposition

Module

Consumer Decision Making
Advanced Stakeholder Management
Measuring and Delivering Return on Investment
Reliable Data Sources and Performance Metrics

Production

Module

Adobe Premiere Pro & DaVinci Resolve
Creative Video Storytelling
Cameras, lighting and sound
Resource requirements for production
Broadcast resolution, ingesting, editing and Production environments

Marketing Business Cases

Module

Strategic Marketing Concepts and Theories
Strategic Brand Theories
New and emerging trends
Regulatory and compliance frameworks
Wider Business Perspectives

PR & Influencer Marketing

Module

Difference between Digital PR and PR
How does PR fit into your marketing strategy?
Influencer marketing
PR strategy

Introductory Projects

Project 1: Understanding your organisation – Research and describe the company that you work for, the structure, goals and how your marketing activity will support this.

Project 2: Marketing Theories – Explain the different marketing theories and where you have applied these in your role using real examples.

Project 3: Key Legislation – Research key legislation and explain why this is relevant within your role. You must find real examples of where this has applied within your daily tasks or projects you have completed so far.

Project 4: Customer Service – Research, understand and outline the customer journey, customer personas and how you segment and adapt your communication accordingly.

Campaign Projects

Campaign One & Two – This campaign must span across a minimum of three marketing channels – this can be online or offline marketing. You will evidence your marketing campaign research, planning, Implementation and Analysis to accurately measure the performance of your activity.

Campaign Three – This campaign is to form your mock project report and must span across three marketing channels –this can be online or offline marketing. You will create a written report to evidence your marketing campaign research, planning, Implementation and Analysis to accurately measure the performance of your activity.

Timeline

Months 1-3

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 7-10

Seminars
Portfolio Projects
Project Proposal for EPA
Off-the-Job

Months 13-18

End Point Assessment
Complete your apprenticeship

Months 4-6

Seminars
Portfolio Projects
Off-the-Job

Months 11-12

End Point Assessment preparation
On programme Training completion
Off-the-Job

Months 1-3

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 4-6

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 7-10

Seminars
Portfolio Projects
Project Proposal for EPA
Off-the-Job

Months 11-12

Preparing for your apprenticeship
Preparing for your Employer
Seminars
Portfolio Projects
Off-the-Job

Months 13-18

End Point Assessment
Complete your apprenticeship

End point Assessment

For the Multi-Channel Marketer apprenticeship, there is an end-point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning. There are three sessions which are completed over 5 months. There is a final 12-week project to produce a written report.

The Multi-Channel Marketer EPA involves the following:

• Written Report
• Portfolio of evidence-based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

Fast Track

your success

Earn a salary

Develop understandings from experts

Learn in real world scenario’s

Gain a Recognised Certificate

Start your career today

If you’re ready to go further, become an apprentice.

Training

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert in the industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Throughout the 18-month qualification, there are 26 seminars which the apprentice has to attend. These are either at the centre or delivered online via a webinar.

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Centre based/Online learning
Work based training
One to one

Reviews

Absolutely brilliant learning provider, coming towards the end of my time as an apprentice, I’ve had full support and backing the entire way. Excellent.

Luke - Digital Marketing Apprentice at Swof Media

The support I have received from my development coach has been exceptional and I have gained so many new skills that will benefit my career path.

Stephen

Production Assistant Apprentice

I knew university wasn’t going to be for me, so I decided to do an apprenticeship instead. Creative Alliance have really helped me with my confidence and employability skills.

Lubna – Marketing and Communications Apprentice at Creative Alliance

My apprenticeship with Creative Alliance helped me refine my photography and graphic design skills while also learning the fundamentals of digital marketing. It gave me the opportunity to apply my creativity in a professional setting and understand how my skills fit into the industry.

Ibi

Digital Marketing Apprentice

With an apprenticeship you learn probably ten times faster than on any other kind of learning. It’s really great that I’ve been able to find something where I can learn on the job with experienced professionals and also gain a qualification.

Sophia

Production Assistant Apprentice

I definitely recommend any other creative individuals, who are also deciding on how to get into the creative world to look at applying for an apprenticeship at Creative Alliance!! Best decision I’ve ever made!

Nia

Content Creator Apprentice

Just following up on last night’s event. Can I firmly just say a massive thank you to you and Noel for allowing me to attend such an eye opening and career driving event. I really enjoyed networking with so many amazing creatives.

Joe - Digital Content Producer Apprentice at Birmingham City FC

I felt Beatfreaks really treated me like a normal employee, rather than just a young apprentice

Bradley - Creative Media Apprentice at Beatfreeks

I wanted to do an apprenticeship instead of University because of the workplace experience I could gain

Jordan – Junior Developer Apprentice at Bareface Media

James keeps me up to date with news and other sources related to digital marketing, which is engaging and also continues to help me develop my knowledge. He always makes sure to check up regularly on how I am doing and feeling in my apprenticeship and I am happy.

Shekinah - Digital Marketing Apprentice

My development coach has been great, as I have struggled in some instances, and he has continually helped me stay on track with my projects. I am happy as I have started to feel like I am getting somewhere with my work, and I have enjoyed my time as an apprentice.

Jonathan - Digital Marketing Apprentice at Cooksongold

Current Opportunities

17 hours ago

Communications and Marketing Apprentice

5 DIMENSIONS TRUST

Location:

Milton Keynes

Salary:

£ 25184

per year

Resources

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